Gerund + Engine
How to embrace modernization while remaining professional?
Giving a new face to the digital cover letter
Services
- Strategic Design & Innovation
Challenge
Engen is a leading financial company in the Mexican market, specializing in the corporate finance industry. As part of a digital transformation effort, and with the intention of reaching new audiences of different sizes, Engen sought to give its website a modern touch and restructure the information available on it.
Solution
Analyzing your user experience and through a user-centered design exercise, we evolved your site's structure, transforming it into an intuitive, organized page with an architecture that will allow you to grow and include future initiatives in an orderly and logical manner.
Additionally, we gave the site a new focus that takes it beyond just an informational portal to become a conversion channel with strategic calls to action, forms and quote generators, as well as lead automation to drive sales.
We've equipped the site with a fresh, technological identity through custom iconography and a bold, contemporary color palette.
Thus, we gave the brand a modern face while retaining its institutional essence to position it for new clients.
Now count on one more tool to contribute to your digital transformation and continue building the positioning you seek today and for the future.
Impact
- Intuitive and organized website
- User conversion focused portal
- Lead automation
Learning
“We understand the changing needs of the business as well as the user's needs, allowing us to build an intuitive, organized, and future-scalable experience, without losing sight of the brand's professionalism.
