“I am passionate about guiding creative narratives, meticulously attending to every detail to spark smiles. I blend passion with strategy in everything I do.”
Cecilia grew up in an environment that was both creative and structured, fostering her early love for open, orderly spaces, as well as the power of lighting and the emotions it can evoke. Over time, and after exploring various crafts, she developed a strong connection to the intangible aspects of design: letters, colors, and shapes.
She began her career at MBLM, where she played a key role in creating significant brands such as Cultiba, Prime Blend Mabe, Salauno, Talavera de la Reyna, and the tourism brand for the state of Yucatan, among others.
Later, as part of the creative team at FutureBrand Mexico, Cecilia led branding projects for various clients including Disensa (LafargeHolcim), GEPP, and Trend Group.
After several years, she returned to MBLM to lead and manage the design team. In this role, she oversaw projects for major clients such as La Madrileña and Universidad Anáhuac, building close, collaborative relationships that fostered mutual growth.
Currently, as co-founder of Gerundio, Cecilia continuously steps out of her comfort zone to embrace new challenges. In her role as Creative and Operations Director, she has spearheaded brand creation, redesign, and implementation projects for clients across diverse sectors, including Universidad Anáhuac, BUNA, Doters, Merlyn Mind, and Sobremesa.
Beyond bringing her creative and strategic vision to each client, Cecilia values building long-term relationships, fostering connections through empathy, close collaboration, and ongoing guidance.
In addition to her work at Gerundio, Cecilia is dedicated to sharing her industry expertise through mentoring and courses, positively impacting over 10,000 students across Latin America.
Cecilia’s passion for visual storytelling and attention to detail are central to her approach in crafting impactful brand experiences.