Creative Director and Operations

Cecilia Rodríguez

Cecilia Rodríguez

“I am enthusiastic about guiding creative stories. I take care of every detail to ensure that smiles are detonated. I infuse passion and strategy.”

Cecilia grew up in a creative and structured environment that led her to enjoy, from an early age, open and orderly spaces, as well as lighting and the sensations it can generate. Since then, and after exploring all kinds of crafts, she began to develop a strong connection with the intangible: letters, colors and shapes.

She began her career at MBLM, where she was able to collaborate in the creation of important brands such as Cultiba, Prime Blend Mabe, Salauno, Talavera de la Reyna and the tourist brand of the state of Yucatan, among others.

Later, as part of the creative team of FutureBrand Mexico, she had the opportunity to lead branding projects for various clients such as Disensa (LafargeHolcim), GEPP and Trend Group.

Years later, she decided to return to MBLM to lead and manage the design team. From that position, she led projects for large clients such as La Madrileña and Universidad Anáhuac, with whom she was able to build close and collaborative relationships and joint growth.

Currently, as co-founder of Gerundio, Cecilia takes daily ventures out of her comfort zone to experience new challenges. From her perspective as creative and operations director, she has led brand creation, redesign and implementation projects for clients from all types of sectors, including Universidad Anáhuac, BUNA, Doters, Merlyn Mind and Sobremesa.

In addition to bringing her creative and strategic vision to each client, Cecilia enjoys building long-term relationships with them, forging bonds through closeness, empathy and constant guidance.

Apart from Gerundio, Cecilia shares her knowledge of the industry through mentoring and courses, with which she has impacted more than 10,000 students in different regions of Latin America.

Cecilia has a passion for visual storytelling and for taking care of the smallest details when it comes to building impactful brand experiences.