We are a team that listens, questions, and builds together.
We start by understanding people, their context, and their needs to make better design decisions.
We start from a challenge, but move beyond it, identifying implications and opportunities that are not always evident.
We integrate with your teams from the outset to build solutions that are viable, relevant, and aligned with your business reality.
Founders
Elena Benítez
Co-Founder & CEO
The challenges, the process and the learning fill me with energy. I am a catalytic element, I work to turn ideas into actions. I am an integrator, I enjoy adding and collaborating.
Cecilia Rodríguez
Co-Founder & Account Director
I care deeply about relationships. I connect teams, needs, and ideas with intention to create brand experiences that feel clear and meaningful.
Our team
Elena Desentis
Director of Business Development
I’m intrigued by the invisible connections that move the world. I turn deep insights into strategies that grow brands and businesses.
Patricia Santillán
Strategic Design and Innovation Lead
Fulfilled by researching and learning from people. I blend humanity with information. I listen to the environment and to users.
Eduardo Gutiérrez
Strategy and Communication Lead
I enjoy asking questions. I always seek to bring value to projects. I put words together to tell exciting stories.
Gibrán García
Brand Design and Communication Lead
I love hearing people’s stories. Ever curious and cheerful. I find magic in bringing ideas to life.
Zaira Cuecuecha
Strategic Design and Innovation
Driven by understanding people. Transforming empathy into experiences. Listening, questioning and designing paths for change.
Yadira Hernández
Strategic Design and Innovation
Passionate about finding answers in this world. I always work to generate value. I seek to understand and connect with people.
Arantxa Zarco
Strategic Design and Innovation
Always open-minded and receptive. Determined in every project. I question whatever I see.
Alan Luna
Strategy and Communication
I have a restless mind. I believe in the power of words. I build brands that have something to say.
Aura Pérez
Strategy and Communication
I’m a good listener, but an even better questioner. What I enjoy most about my profession is connecting through communication.
Isabela Calva
Strategy and Communication
I am motivated by connecting brands with people from a creative and strategic perspective. I use empathy to understand the audience and design unique experiences and messages that generate impact and value.
Eric Silva
Activation and Growth
Driven to question the environment. I seek to add depth to projects. I learn while solving challenges.
David Ponce
Activation and Growth
Looking for new ways to do things. I love to experiment. I imagine possibilities.
Ana Pérez
Brand and Communication
I materialize dreams into ideas. I am always ready to help with a smile. I unleash visual emotions.
Ernesto Parrilla
Brand and Communication
I believe in reflection. My competitive nature drives me to constantly improve. I’m motivated by life’s significant lessons.
Fernando Bautista
Brand and Communication
I always wake up with a desire to learn new things. I catalyze and bring ideas to life. I strive to leave my mark on what I do.
Mafe Venegas
Brand and Communication
I bring stories to life. I listen, observe, and explore to find new perspectives. I transform narratives through design.
Lex Ulibarri
Experience and Interaction
I create order out of chaos. I connect random dots until they click. I explore creative paths even if they seem to lead nowhere.
Jesica Trejo
Experience and Interaction
I live lightly. I look for magic in everything around me. I help others find clarity in the complex.
Paola Morales
Experience and Interaction
I love to collaborate. I am proactive and questioning. I bring joy to every solution.
Helios Figueroa
Back End Developer
I love challenges. I give my all to overcome them. Adrenaline fuels me.
Edgar Chávez
Front End Developer
I enjoy challenges. I develop solutions with order and simplicity. Lending a hand is my modus operandi.
Axel Tinoco
Full Stack Developer
Always ready to help. I bring order and laughter to projects. Finding solutions gives me joy.
Marco Alducín
Full Stack Developer
I love helping others. Being meticulous has allowed me to progress. Always ready to take on new challenges.
Luis Noz
Operational Intelligence Coordinator
I love planning and organization. I am passionate about solving day-to-day challenges. I help the team to excel.
Borja López
Project Manager
Always building work teams to bring out the best in everyone and learn from the people around me.
Ivonne Guzmán
Project Manager
Excited about planning. Looking for ways to improve teamwork. I listen to people with empathy.
Suzette Roque
Office Manager
I enjoy solving. I am responsible for making sure everyone is happy in their workspace. I make the work flow.