{"id":7939,"date":"2024-08-19T17:28:18","date_gmt":"2024-08-19T17:28:18","guid":{"rendered":"https:\/\/gerundio.mx\/?p=7939"},"modified":"2025-04-11T18:56:20","modified_gmt":"2025-04-11T18:56:20","slug":"the-semper-altius-school-network","status":"publish","type":"post","link":"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/","title":{"rendered":"How to convey an educational offer in a strategic way?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>[et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmodule-bottom\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row column_structure=\u00bb3_4,1_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue text-24&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Gerundio + Semper Altius School Network<\/strong><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 565px; top: 38px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text module_class=\u00bbtitle-project text-white\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>How to convey an educational offer in a strategic way?<\/h1>\n<p><em>Listening to parents to achieve effective communication<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue text-24&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Services<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=\u00bblist-no-dot text-white\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<ul>\n<li>Strategic Design &amp; Innovation<\/li>\n<li>Brand &amp; Communication<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbproject-hero\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2024\/08\/RDC_CDE_HERO.jpg\u00bb title_text=\u00bbRDC_CDE_HERO\u00bb show_bottom_space=\u00bboff\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmodule quote-section-intro\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||64px||false|false\u00bb custom_padding_tablet=\u00bb||40px||false|false\u00bb custom_padding_phone=\u00bb||24px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Challenge<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">The Semper Altius School Network, with over six decades of history in Mexico and more than 14 schools distributed throughout the country, set the challenge of thoroughly understanding the changing expectations of parents when choosing a school for their children.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through a profound understanding of their needs and interests, they wanted to evolve the way they expose and communicate their educational offering to the outside world.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Solution<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||16px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>We began with a comprehensive study carried out internally by the Semper Altius School Network, in which they identified the key attributes that parents look for when choosing a school. These attributes included aspects such as academic level, comprehensive education, English proficiency, and facilities, among others.<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=\u00bbtext-white readmore\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>However, we set out to go further, delving deeper into the meaning each attribute holds for them. We interviewed more than 25 parents with children in different educational levels, both in schools within the network and in competing institutions, and located in different states across the country.<\/p>\n<p>Through this qualitative research exercise, we were able to provide more depth to what these attributes represent for parents, as well as the similarities and differences in their experiences when choosing a school for their children.<\/p>\n<p>With a more solid definition of these attributes, we developed a communication strategy that expresses the schools&#8217; offerings more effectively, understanding and respecting the fact that, while they are all part of the same network, each school has its own characteristics and personality.<\/p>\n<p>As a result, we created a modular communication campaign with more than 130 combinations of messages and graphic elements that can be adapted to the specific communication needs of each school in the network.<\/p>\n<p>[\/et_pb_text][et_pb_code admin_label=\u00bbCode\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb|||-1%|false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]<a href=\"#\" class=\"btn btn--simple-plus js-readmore\">Leer m\u00e1s<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_gallery gallery_ids=\u00bb7934,7935,7928,7929,7930,7931&#8243; fullwidth=\u00bbon\u00bb module_class=\u00bbproject-gallery\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmodule quote-section-extra\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||64px||false|false\u00bb custom_padding_tablet=\u00bb||40px||false|false\u00bb custom_padding_phone=\u00bb||24px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Impact<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white text-24 list-horizontal\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li><strong>Qualitative complement to their market research.<\/strong><\/li>\n<li><strong>Evolution of the communication campaign.<\/strong><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Learning<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white text-24&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><em><span style=\"font-weight: 400;\">\u00abListening to parents to understand their main concerns, needs, worries, and motivators helped us give a new focus to our communication campaign, diversifying it, and adding more depth to it.\u00bb<\/span><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2024\/08\/RDE_CDE_Cierre.gif\u00bb title_text=\u00bbRDE_CDE_Cierre\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bbon|on|on\u00bb module_class=\u00bbmodule quote-section-project\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb disabled=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white text-quote\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3><em>\u201cEntender y profundizar en el c\u00f3mo y para qu\u00e9 del negocio nos permiti\u00f3 orientar las acciones a una estrategia contundente, que obedeciera a un prop\u00f3sito sustentado y sostuviera una interacci\u00f3n vers\u00e1til con el cliente.\u201d<\/em><\/h3>\n<p>\u2013 Juan P\u00e9rez \/ CEO Tallero<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gerundio + Semper Altius School Network How to convey an educational offer in a strategic way? Listening to parents to achieve effective communicationServices Strategic Design &amp; Innovation Brand &amp; Communication ChallengeThe Semper Altius School Network, with over six decades of history in Mexico and more than 14 schools distributed throughout the country, set the challenge [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","inline_featured_image":false,"footnotes":""},"categories":[338,153,342],"tags":[638],"class_list":["post-7939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-and-communication","category-projects","category-research-and-strategy","tag-semper-altius-school-network"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proyecto: RCSA | Gerundio - Design, Strategy &amp; Innovation<\/title>\n<meta name=\"description\" content=\"The Semper Altius School Network, with over six decades of history in Mexico and more than 14 schools distributed throughout the country, set the challenge of thoroughly understanding the changing expectations of parents when choosing a school for their children.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto: RCSA | Gerundio - Design, Strategy &amp; Innovation\" \/>\n<meta property=\"og:description\" content=\"The Semper Altius School Network, with over six decades of history in Mexico and more than 14 schools distributed throughout the country, set the challenge of thoroughly understanding the changing expectations of parents when choosing a school for their children.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Gerundio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideasengerundio\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-19T17:28:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T18:56:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gerundio.mx\/wp-content\/uploads\/2024\/08\/RDC_CDE_HERO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paola Morales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Morales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/the-semper-altius-school-network\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/the-semper-altius-school-network\\\/\"},\"author\":{\"name\":\"Paola Morales\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#\\\/schema\\\/person\\\/6d8f3171efa5ab4fce65e8e94717a461\"},\"headline\":\"How to convey an educational offer in a strategic way?\",\"datePublished\":\"2024-08-19T17:28:18+00:00\",\"dateModified\":\"2025-04-11T18:56:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/the-semper-altius-school-network\\\/\"},\"wordCount\":1709,\"publisher\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/the-semper-altius-school-network\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gerundio.mx\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/RDC_CDE_HERO.jpg\",\"keywords\":[\"Semper Altius School Network\"],\"articleSection\":[\"Branding and Communication\",\"Projects\",\"Research and Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/the-semper-altius-school-network\\\/\",\"url\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/the-semper-altius-school-network\\\/\",\"name\":\"Proyecto: RCSA | Gerundio - Design, Strategy & Innovation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/the-semper-altius-school-network\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/the-semper-altius-school-network\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gerundio.mx\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/RDC_CDE_HERO.jpg\",\"datePublished\":\"2024-08-19T17:28:18+00:00\",\"dateModified\":\"2025-04-11T18:56:20+00:00\",\"description\":\"The Semper Altius School Network, with over six decades of history in Mexico and more than 14 schools distributed throughout the country, set the challenge of thoroughly understanding the changing expectations of parents when choosing a school for their children.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/the-semper-altius-school-network\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/the-semper-altius-school-network\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/the-semper-altius-school-network\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gerundio.mx\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/RDC_CDE_HERO.jpg\",\"contentUrl\":\"https:\\\/\\\/gerundio.mx\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/RDC_CDE_HERO.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/the-semper-altius-school-network\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/gerundio.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to convey an educational offer in a strategic way?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#website\",\"url\":\"https:\\\/\\\/gerundio.mx\\\/\",\"name\":\"Gerundio\",\"description\":\"Ideas en Acci\u00f3n\",\"publisher\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gerundio.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#organization\",\"name\":\"Gerundio\",\"url\":\"https:\\\/\\\/gerundio.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gerundio.mx\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/share.jpg\",\"contentUrl\":\"https:\\\/\\\/gerundio.mx\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/share.jpg\",\"width\":1251,\"height\":876,\"caption\":\"Gerundio\"},\"image\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ideasengerundio\",\"https:\\\/\\\/www.instagram.com\\\/ideasengerundio\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ideasengerundio\\\/mycompany\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#\\\/schema\\\/person\\\/6d8f3171efa5ab4fce65e8e94717a461\",\"name\":\"Paola Morales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbb411c0b2230fcf1439d5d2ec3b9ec76e742b3a73a5458972d54061ae6c9822?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbb411c0b2230fcf1439d5d2ec3b9ec76e742b3a73a5458972d54061ae6c9822?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dbb411c0b2230fcf1439d5d2ec3b9ec76e742b3a73a5458972d54061ae6c9822?s=96&d=mm&r=g\",\"caption\":\"Paola Morales\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Proyecto: RCSA | Gerundio - Design, Strategy & Innovation","description":"The Semper Altius School Network, with over six decades of history in Mexico and more than 14 schools distributed throughout the country, set the challenge of thoroughly understanding the changing expectations of parents when choosing a school for their children.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/","og_locale":"en_US","og_type":"article","og_title":"Proyecto: RCSA | Gerundio - Design, Strategy & Innovation","og_description":"The Semper Altius School Network, with over six decades of history in Mexico and more than 14 schools distributed throughout the country, set the challenge of thoroughly understanding the changing expectations of parents when choosing a school for their children.","og_url":"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/","og_site_name":"Gerundio","article_publisher":"https:\/\/www.facebook.com\/ideasengerundio","article_published_time":"2024-08-19T17:28:18+00:00","article_modified_time":"2025-04-11T18:56:20+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/gerundio.mx\/wp-content\/uploads\/2024\/08\/RDC_CDE_HERO.jpg","type":"image\/jpeg"}],"author":"Paola Morales","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paola Morales","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/#article","isPartOf":{"@id":"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/"},"author":{"name":"Paola Morales","@id":"https:\/\/gerundio.mx\/#\/schema\/person\/6d8f3171efa5ab4fce65e8e94717a461"},"headline":"How to convey an educational offer in a strategic way?","datePublished":"2024-08-19T17:28:18+00:00","dateModified":"2025-04-11T18:56:20+00:00","mainEntityOfPage":{"@id":"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/"},"wordCount":1709,"publisher":{"@id":"https:\/\/gerundio.mx\/#organization"},"image":{"@id":"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/#primaryimage"},"thumbnailUrl":"https:\/\/gerundio.mx\/wp-content\/uploads\/2024\/08\/RDC_CDE_HERO.jpg","keywords":["Semper Altius School Network"],"articleSection":["Branding and Communication","Projects","Research and Strategy"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/","url":"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/","name":"Proyecto: RCSA | Gerundio - Design, Strategy & Innovation","isPartOf":{"@id":"https:\/\/gerundio.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/#primaryimage"},"image":{"@id":"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/#primaryimage"},"thumbnailUrl":"https:\/\/gerundio.mx\/wp-content\/uploads\/2024\/08\/RDC_CDE_HERO.jpg","datePublished":"2024-08-19T17:28:18+00:00","dateModified":"2025-04-11T18:56:20+00:00","description":"The Semper Altius School Network, with over six decades of history in Mexico and more than 14 schools distributed throughout the country, set the challenge of thoroughly understanding the changing expectations of parents when choosing a school for their children.","breadcrumb":{"@id":"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/#primaryimage","url":"https:\/\/gerundio.mx\/wp-content\/uploads\/2024\/08\/RDC_CDE_HERO.jpg","contentUrl":"https:\/\/gerundio.mx\/wp-content\/uploads\/2024\/08\/RDC_CDE_HERO.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/gerundio.mx\/en\/projects\/the-semper-altius-school-network\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/gerundio.mx\/"},{"@type":"ListItem","position":2,"name":"How to convey an educational offer in a strategic way?"}]},{"@type":"WebSite","@id":"https:\/\/gerundio.mx\/#website","url":"https:\/\/gerundio.mx\/","name":"Gerundio","description":"Ideas en Acci\u00f3n","publisher":{"@id":"https:\/\/gerundio.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gerundio.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gerundio.mx\/#organization","name":"Gerundio","url":"https:\/\/gerundio.mx\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gerundio.mx\/#\/schema\/logo\/image\/","url":"https:\/\/gerundio.mx\/wp-content\/uploads\/2022\/05\/share.jpg","contentUrl":"https:\/\/gerundio.mx\/wp-content\/uploads\/2022\/05\/share.jpg","width":1251,"height":876,"caption":"Gerundio"},"image":{"@id":"https:\/\/gerundio.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ideasengerundio","https:\/\/www.instagram.com\/ideasengerundio\/","https:\/\/www.linkedin.com\/company\/ideasengerundio\/mycompany\/"]},{"@type":"Person","@id":"https:\/\/gerundio.mx\/#\/schema\/person\/6d8f3171efa5ab4fce65e8e94717a461","name":"Paola Morales","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dbb411c0b2230fcf1439d5d2ec3b9ec76e742b3a73a5458972d54061ae6c9822?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dbb411c0b2230fcf1439d5d2ec3b9ec76e742b3a73a5458972d54061ae6c9822?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbb411c0b2230fcf1439d5d2ec3b9ec76e742b3a73a5458972d54061ae6c9822?s=96&d=mm&r=g","caption":"Paola Morales"}}]}},"_links":{"self":[{"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/posts\/7939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/comments?post=7939"}],"version-history":[{"count":7,"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/posts\/7939\/revisions"}],"predecessor-version":[{"id":9336,"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/posts\/7939\/revisions\/9336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/media\/7927"}],"wp:attachment":[{"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/media?parent=7939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/categories?post=7939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/tags?post=7939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}