{"id":7926,"date":"2024-08-19T17:07:06","date_gmt":"2024-08-19T17:07:06","guid":{"rendered":"https:\/\/gerundio.mx\/?p=7926"},"modified":"2026-07-24T20:52:48","modified_gmt":"2026-07-24T20:52:48","slug":"semper-altius-schools-network","status":"publish","type":"post","link":"https:\/\/gerundio.mx\/en\/proyectos\/red-de-colegios-semper-altius\/","title":{"rendered":"How to convey an educational offer in a strategic way?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>[et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmodule-bottom\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb3_4,1_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue text-24&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Gerundio + Red de Colegios Semper Altius<\/strong><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 258px; top: -9px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text module_class=\u00bbtitle-project text-white\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>\u00bfC\u00f3mo transmitir una oferta educativa de forma estrat\u00e9gica?<\/h1>\n<p><em>Escuchando a padres y madres de familia para lograr una comunicaci\u00f3n efectiva<br \/><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue text-24&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Servicios<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=\u00bblist-no-dot text-white\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<ul>\n<li>Dise\u00f1o Estrat\u00e9gico e Innovaci\u00f3n<\/li>\n<li>Marca y Comunicaci\u00f3n<\/li>\n<\/ul>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 129px; top: -9px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbproject-hero\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2024\/08\/RDC_CDE_HERO.jpg\u00bb title_text=\u00bbRDC_CDE_HERO\u00bb show_bottom_space=\u00bboff\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmodule quote-section-intro\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||64px||false|false\u00bb custom_padding_tablet=\u00bb||40px||false|false\u00bb custom_padding_phone=\u00bb||24px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Reto<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La Red de Colegios Semper Altius, con m\u00e1s de seis d\u00e9cadas de historia en M\u00e9xico y m\u00e1s de 14 colegios distribuidos por todo el pa\u00eds, se propuso el reto de comprender a fondo las cambiantes expectativas de madres y padres de familia al momento de elegir un colegio para sus hijos.<\/p>\n<p>A trav\u00e9s del entendimiento profundo de sus necesidades e intereses, buscaban evolucionar la forma en la que presentan y comunican su oferta educativa hacia el exterior. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Soluci\u00f3n<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||16px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Partimos de un estudio exhaustivo elaborado internamente por la Red de Colegios Semper Altius en el que detectaron los principales atributos que buscan las madres y padres de familia al momento de elegir un colegio, entre ellos destacaban aspectos como el nivel acad\u00e9mico, la formaci\u00f3n integral, el nivel de ingl\u00e9s y las instalaciones, entre otros.<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=\u00bbtext-white readmore\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>No obstante, nos propusimos ir m\u00e1s all\u00e1, profundizando en el significado que cada atributo tiene para ellos. Entrevistamos a m\u00e1s de 25 madres y padres de familia con hijos en diferentes niveles educativos, tanto en colegios de la red como en competencia, y ubicados en diversos estados del pa\u00eds.<\/p>\n<p>A trav\u00e9s de este ejercicio de investigaci\u00f3n cualitativa, logramos dar m\u00e1s profundidad a lo que representan dichos atributos para madres y padres de familia, as\u00ed como las coincidencias y diferencias entre sus experiencias al momento de elegir un colegio para sus hijos.<\/p>\n<p>Con una definici\u00f3n m\u00e1s s\u00f3lida de dichos atributos, elaboramos una estrategia de comunicaci\u00f3n que expresa la oferta de los colegios con mayor efectividad, entendiendo y respetando el hecho de que, si bien todos forman parte de una misma red, cada colegio tiene sus propias caracter\u00edsticas y personalidad.<\/p>\n<p>Como resultado, creamos una campa\u00f1a de comunicaci\u00f3n modular, con m\u00e1s de 130 combinaciones de mensajes y elementos gr\u00e1ficos que pueden ser adaptados a las necesidades de comunicaci\u00f3n espec\u00edficas de cada colegio de la red.<\/p>\n<p>[\/et_pb_text][et_pb_code admin_label=\u00bbCode\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb|||-1%|false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]<a href=\"#\" class=\"btn btn--simple-plus js-readmore\">Leer m\u00e1s<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_gallery gallery_ids=\u00bb7934,7935,7928,7929,7930,7931&#8243; fullwidth=\u00bbon\u00bb module_class=\u00bbproject-gallery\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmodule quote-section-extra\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||64px||false|false\u00bb custom_padding_tablet=\u00bb||40px||false|false\u00bb custom_padding_phone=\u00bb||24px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Impacto<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white text-24 list-horizontal\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li><strong>Complemento cualitativo de su investigaci\u00f3n de mercado.<\/strong><\/li>\n<li><strong>Evoluci\u00f3n de la campa\u00f1a de comunicaci\u00f3n.<\/strong><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Aprendizaje<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white text-24&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><em><span style=\"font-weight: 400;\">\u00abEscuchar a los padres de familia para entender sus principales inquietudes, necesidades, preocupaciones y motivadores nos ayud\u00f3 a dar un nuevo enfoque a nuestra campa\u00f1a de comunicaci\u00f3n, a diversificarla y a dotarla de profundidad\u00bb.<\/span><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2024\/08\/RDE_CDE_Cierre.gif\u00bb title_text=\u00bbRDE_CDE_Cierre\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bbon|on|on\u00bb module_class=\u00bbmodule quote-section-project\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb da_disable_devices=\u00bboff|off|off\u00bb disabled=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white text-quote\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3><em>\u201cEntender y profundizar en el c\u00f3mo y para qu\u00e9 del negocio nos permiti\u00f3 orientar las acciones a una estrategia contundente, que obedeciera a un prop\u00f3sito sustentado y sostuviera una interacci\u00f3n vers\u00e1til con el cliente.\u201d<\/em><\/h3>\n<p>\u2013 Juan P\u00e9rez \/ CEO Tallero<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gerundio + Red de Colegios Semper Altius \u00bfC\u00f3mo transmitir una oferta educativa de forma estrat\u00e9gica? Escuchando a padres y madres de familia para lograr una comunicaci\u00f3n efectivaServicios Dise\u00f1o Estrat\u00e9gico e Innovaci\u00f3n Marca y Comunicaci\u00f3n RetoLa Red de Colegios Semper Altius, con m\u00e1s de seis d\u00e9cadas de historia en M\u00e9xico y m\u00e1s de 14 colegios distribuidos [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","pmpro_default_level":"","inline_featured_image":false,"footnotes":""},"categories":[324,326,38],"tags":[635],"class_list":["post-7926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investigacion-y-estrategia","category-marca-y-comunicacion","category-proyectos","tag-red-de-colegios-semper-altius","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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