{"id":5568,"date":"2023-03-04T03:10:02","date_gmt":"2023-03-04T03:10:02","guid":{"rendered":"https:\/\/gerundio.mx\/?p=5568"},"modified":"2025-04-11T18:59:23","modified_gmt":"2025-04-11T18:59:23","slug":"movo-novo-2","status":"publish","type":"post","link":"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/","title":{"rendered":"How to share the thrill of riding?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>[et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmodule-bottom\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row column_structure=\u00bb3_4,1_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue text-24&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Gerundio + Movo novo<\/strong><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 135px; top: 38px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text module_class=\u00bbtitle-project text-white\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1>How to share the thrill of riding?<\/h1>\n<p><em>Materializing a business vision through branding<\/em><\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 242px; top: 65.875px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue text-24&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Services<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=\u00bblist-no-dot text-white\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<ul>\n<li>Brand &amp; Communications<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbproject-hero\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2022\/01\/MovoNovo_211007_PP_8-min-1.jpg\u00bb title_text=\u00bbMovoNovo_211007_PP_8-min (1)\u00bb show_bottom_space=\u00bboff\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmodule quote-section-intro\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||64px||false|false\u00bb custom_padding_tablet=\u00bb||40px||false|false\u00bb custom_padding_phone=\u00bb||24px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Challenge<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Movo Novo is a company created by a group of restless entrepreneurs and passionate cyclists who set out to give a second or third life to pre-owned bicycles.<\/p>\n<p>Faced with the challenge of creating this brand, we distinguished the need to reflect the dynamism, motion and passion for wheels, while helping its founders to consolidate their platform for buying and selling bicycles.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Solution<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||16px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Mentoring and collaboration were key pillars for the creation of a strategy based on an exciting, agile, reliable and empowering personality. From there, we generated a short, composed and dynamic name that is a reflection of this strategic direction.<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=\u00bbtext-white readmore\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>On a visual level, we designed an identity that accompanies this line and reflects the freshness, dynamism and joy of Movo Novo through the combination of colors and shapes that project it as a dynamic brand.<\/p>\n<p>Lastly, we helped them activate their brand in the digital channel through a series of user experience recommendations that gave life to their first version of e-commerce for buying and selling bicycles.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb|||-1%|false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]<a href=\"#\" class=\"btn btn--simple-plus js-readmore\">Read more<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_gallery gallery_ids=\u00bb1519,1639,1521,1526,1516,2128&#8243; fullwidth=\u00bbon\u00bb module_class=\u00bbproject-gallery\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmodule quote-section-extra\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||64px||false|false\u00bb custom_padding_tablet=\u00bb||40px||false|false\u00bb custom_padding_phone=\u00bb||24px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Impact<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white text-24 list-horizontal\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li><strong>Understanding cyclists&#8217; needs<\/strong><\/li>\n<li><strong>Strategic alignment of all brand elements<\/strong><\/li>\n<li><strong>Optimized digital experience for users<\/strong><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>Learning<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white text-24&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><em>\u201cListening to users was essential to finding a positioning that truly shared the thrill of riding with their audiences.\u201d<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2021\/10\/MovoNovo_Lineas.gif\u00bb title_text=\u00bbMovoNovo_Lineas\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bbon|on|on\u00bb module_class=\u00bbmodule quote-section-project\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb disabled=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb][et_pb_row column_structure=\u00bb1_3,2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb2_3&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white text-quote\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3><em>\u201cEntender y profundizar en el c\u00f3mo y para qu\u00e9 del negocio nos permiti\u00f3 orientar las acciones a una estrategia contundente, que obedeciera a un prop\u00f3sito sustentado y sostuviera una interacci\u00f3n vers\u00e1til con el cliente.\u201d<\/em><\/h3>\n<p>\u2013 Juan P\u00e9rez \/ CEO Tallero<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gerundio + Movo novo How to share the thrill of riding? Materializing a business vision through branding Services Brand &amp; Communications ChallengeMovo Novo is a company created by a group of restless entrepreneurs and passionate cyclists who set out to give a second or third life to pre-owned bicycles. Faced with the challenge of creating [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1992,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","inline_featured_image":false,"footnotes":""},"categories":[338,153],"tags":[263],"class_list":["post-5568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-and-communication","category-projects","tag-movo-novo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gerundio Project: Movo Novo | Gerundio: Ideas in Action<\/title>\n<meta name=\"description\" content=\"Meet Gerundio&#039;s project: Movo Novo in collaboration with restless entrepreneurs and passionate cyclists.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gerundio Project: Movo Novo | Gerundio: Ideas in Action\" \/>\n<meta property=\"og:description\" content=\"Meet Gerundio&#039;s project: Movo Novo in collaboration with restless entrepreneurs and passionate cyclists.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Gerundio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ideasengerundio\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-04T03:10:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T18:59:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gerundio.mx\/wp-content\/uploads\/2022\/01\/MovoNovo_211007_PP_8-min-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"1069\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alan Lam\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alan Lam\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/movo-novo-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/movo-novo-2\\\/\"},\"author\":{\"name\":\"Alan Lam\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#\\\/schema\\\/person\\\/61b289bc0b09db5f9e501e9f0a7701ba\"},\"headline\":\"How to share the thrill of riding?\",\"datePublished\":\"2023-03-04T03:10:02+00:00\",\"dateModified\":\"2025-04-11T18:59:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/movo-novo-2\\\/\"},\"wordCount\":1582,\"publisher\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/movo-novo-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gerundio.mx\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/MovoNovo_211007_PP_8-min-1.jpg\",\"keywords\":[\"Movo Novo\"],\"articleSection\":[\"Branding and Communication\",\"Projects\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/movo-novo-2\\\/\",\"url\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/movo-novo-2\\\/\",\"name\":\"Gerundio Project: Movo Novo | Gerundio: Ideas in Action\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/movo-novo-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/movo-novo-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/gerundio.mx\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/MovoNovo_211007_PP_8-min-1.jpg\",\"datePublished\":\"2023-03-04T03:10:02+00:00\",\"dateModified\":\"2025-04-11T18:59:23+00:00\",\"description\":\"Meet Gerundio's project: Movo Novo in collaboration with restless entrepreneurs and passionate cyclists.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/movo-novo-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/movo-novo-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/movo-novo-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/gerundio.mx\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/MovoNovo_211007_PP_8-min-1.jpg\",\"contentUrl\":\"https:\\\/\\\/gerundio.mx\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/MovoNovo_211007_PP_8-min-1.jpg\",\"width\":1900,\"height\":1069},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/en\\\/projects\\\/movo-novo-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/gerundio.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to share the thrill of riding?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#website\",\"url\":\"https:\\\/\\\/gerundio.mx\\\/\",\"name\":\"Gerundio\",\"description\":\"Ideas en Acci\u00f3n\",\"publisher\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gerundio.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#organization\",\"name\":\"Gerundio\",\"url\":\"https:\\\/\\\/gerundio.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gerundio.mx\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/share.jpg\",\"contentUrl\":\"https:\\\/\\\/gerundio.mx\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/share.jpg\",\"width\":1251,\"height\":876,\"caption\":\"Gerundio\"},\"image\":{\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ideasengerundio\",\"https:\\\/\\\/www.instagram.com\\\/ideasengerundio\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ideasengerundio\\\/mycompany\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gerundio.mx\\\/#\\\/schema\\\/person\\\/61b289bc0b09db5f9e501e9f0a7701ba\",\"name\":\"Alan Lam\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14bcb49474092ed9e678e1a50ee3edb6c491739da99aa31ee9f64f864bc6c0c5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14bcb49474092ed9e678e1a50ee3edb6c491739da99aa31ee9f64f864bc6c0c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/14bcb49474092ed9e678e1a50ee3edb6c491739da99aa31ee9f64f864bc6c0c5?s=96&d=mm&r=g\",\"caption\":\"Alan Lam\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gerundio Project: Movo Novo | Gerundio: Ideas in Action","description":"Meet Gerundio's project: Movo Novo in collaboration with restless entrepreneurs and passionate cyclists.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/","og_locale":"en_US","og_type":"article","og_title":"Gerundio Project: Movo Novo | Gerundio: Ideas in Action","og_description":"Meet Gerundio's project: Movo Novo in collaboration with restless entrepreneurs and passionate cyclists.","og_url":"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/","og_site_name":"Gerundio","article_publisher":"https:\/\/www.facebook.com\/ideasengerundio","article_published_time":"2023-03-04T03:10:02+00:00","article_modified_time":"2025-04-11T18:59:23+00:00","og_image":[{"width":1900,"height":1069,"url":"https:\/\/gerundio.mx\/wp-content\/uploads\/2022\/01\/MovoNovo_211007_PP_8-min-1.jpg","type":"image\/jpeg"}],"author":"Alan Lam","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alan Lam","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/#article","isPartOf":{"@id":"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/"},"author":{"name":"Alan Lam","@id":"https:\/\/gerundio.mx\/#\/schema\/person\/61b289bc0b09db5f9e501e9f0a7701ba"},"headline":"How to share the thrill of riding?","datePublished":"2023-03-04T03:10:02+00:00","dateModified":"2025-04-11T18:59:23+00:00","mainEntityOfPage":{"@id":"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/"},"wordCount":1582,"publisher":{"@id":"https:\/\/gerundio.mx\/#organization"},"image":{"@id":"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/#primaryimage"},"thumbnailUrl":"https:\/\/gerundio.mx\/wp-content\/uploads\/2022\/01\/MovoNovo_211007_PP_8-min-1.jpg","keywords":["Movo Novo"],"articleSection":["Branding and Communication","Projects"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/","url":"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/","name":"Gerundio Project: Movo Novo | Gerundio: Ideas in Action","isPartOf":{"@id":"https:\/\/gerundio.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/#primaryimage"},"image":{"@id":"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/#primaryimage"},"thumbnailUrl":"https:\/\/gerundio.mx\/wp-content\/uploads\/2022\/01\/MovoNovo_211007_PP_8-min-1.jpg","datePublished":"2023-03-04T03:10:02+00:00","dateModified":"2025-04-11T18:59:23+00:00","description":"Meet Gerundio's project: Movo Novo in collaboration with restless entrepreneurs and passionate cyclists.","breadcrumb":{"@id":"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/#primaryimage","url":"https:\/\/gerundio.mx\/wp-content\/uploads\/2022\/01\/MovoNovo_211007_PP_8-min-1.jpg","contentUrl":"https:\/\/gerundio.mx\/wp-content\/uploads\/2022\/01\/MovoNovo_211007_PP_8-min-1.jpg","width":1900,"height":1069},{"@type":"BreadcrumbList","@id":"https:\/\/gerundio.mx\/en\/projects\/movo-novo-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/gerundio.mx\/"},{"@type":"ListItem","position":2,"name":"How to share the thrill of riding?"}]},{"@type":"WebSite","@id":"https:\/\/gerundio.mx\/#website","url":"https:\/\/gerundio.mx\/","name":"Gerundio","description":"Ideas en Acci\u00f3n","publisher":{"@id":"https:\/\/gerundio.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gerundio.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gerundio.mx\/#organization","name":"Gerundio","url":"https:\/\/gerundio.mx\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gerundio.mx\/#\/schema\/logo\/image\/","url":"https:\/\/gerundio.mx\/wp-content\/uploads\/2022\/05\/share.jpg","contentUrl":"https:\/\/gerundio.mx\/wp-content\/uploads\/2022\/05\/share.jpg","width":1251,"height":876,"caption":"Gerundio"},"image":{"@id":"https:\/\/gerundio.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ideasengerundio","https:\/\/www.instagram.com\/ideasengerundio\/","https:\/\/www.linkedin.com\/company\/ideasengerundio\/mycompany\/"]},{"@type":"Person","@id":"https:\/\/gerundio.mx\/#\/schema\/person\/61b289bc0b09db5f9e501e9f0a7701ba","name":"Alan Lam","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/14bcb49474092ed9e678e1a50ee3edb6c491739da99aa31ee9f64f864bc6c0c5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/14bcb49474092ed9e678e1a50ee3edb6c491739da99aa31ee9f64f864bc6c0c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14bcb49474092ed9e678e1a50ee3edb6c491739da99aa31ee9f64f864bc6c0c5?s=96&d=mm&r=g","caption":"Alan Lam"}}]}},"_links":{"self":[{"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/posts\/5568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/comments?post=5568"}],"version-history":[{"count":9,"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/posts\/5568\/revisions"}],"predecessor-version":[{"id":9346,"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/posts\/5568\/revisions\/9346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/media\/1992"}],"wp:attachment":[{"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/media?parent=5568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/categories?post=5568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gerundio.mx\/en\/wp-json\/wp\/v2\/tags?post=5568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}