{"id":9904,"date":"2025-11-28T19:51:33","date_gmt":"2025-11-28T19:51:33","guid":{"rendered":"https:\/\/gerundio.mx\/?page_id=9904"},"modified":"2026-05-15T20:20:08","modified_gmt":"2026-05-15T20:20:08","slug":"descifrando-la-lealtad","status":"publish","type":"page","link":"https:\/\/gerundio.mx\/en\/descifrando-la-lealtad\/","title":{"rendered":"Descifrando Lealtad"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbSection\u00bb module_class=\u00bbseccion-menu-secundario\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; custom_padding=\u00bb1rem|0px|1rem|0px|false|false\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb 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[et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb admin_label=\u00bbSection\u00bb module_class=\u00bbintro-parallax-section parallax&#8211;v2 intro-block\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; min_height=\u00bb900px\u00bb min_height_tablet=\u00bb600px\u00bb min_height_phone=\u00bb500px\u00bb min_height_last_edited=\u00bbon|tablet\u00bb height=\u00bb100vh\u00bb custom_margin_last_edited=\u00bboff|phone\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb||||false|false\u00bb custom_padding_phone=\u00bb||0px||false|false\u00bb custom_css_main_element=\u00bbdisplay:flex;||align-content:center;||align-items:center;||\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb3_5,2_5&#8243; module_class=\u00bbhero-deciphering\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb min_height=\u00bb210.3px\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb5rem||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb||||false|false\u00bb custom_css_main_element=\u00bb\tdisplay: flex;||  justify-content: center;||  align-content: center;||  align-items: center;||\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bb\tdisplay: flex;||  justify-content: center;||  align-content: center;||  align-items: center;||flex-direction:column\u00bb custom_css_main_element_phone=\u00bb\tdisplay: flex;||  justify-content: center;||  align-content: center;||  align-items: center;||flex-direction:column\u00bb][et_pb_column type=\u00bb3_5&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|0px|||false|false\u00bb custom_css_main_element=\u00bbdisplay:flex;||flex-direction:column;||height:100%;||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2025\/03\/Descifrando.svg\u00bb title_text=\u00bbDescifrando\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|phone\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb||16px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text content_tablet=\u00bb<\/p>\n<p>La Y\u00f3sfera: c\u00f3mo se construyen las conexiones en la era digital<\/p>\n<p>\u00bb content_phone=\u00bb<\/p>\n<p>La Y\u00f3sfera: c\u00f3mo se construyen las conexiones en la era digital<\/p>\n<p>\u00bb content_last_edited=\u00bboff|desktop\u00bb module_class=\u00bbheader-title-hero title&#8211;article\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb80px\u00bb text_line_height=\u00bb1.1em\u00bb header_font=\u00bb&#8211;et_global_heading_font|200|||||||\u00bb header_3_text_color=\u00bb#FFFFFF\u00bb header_3_font_size=\u00bb80px\u00bb header_3_line_height=\u00bb1.1em\u00bb text_font_size_tablet=\u00bb75px\u00bb text_font_size_phone=\u00bb40px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_3_font_size_tablet=\u00bb80px\u00bb header_3_font_size_phone=\u00bb80px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbfont-size:80px;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|phone\u00bb custom_css_main_element_tablet=\u00bbfont-size:60px;\u00bb custom_css_main_element_phone=\u00bbfont-size:40px !important;\u00bb]<\/p>\n<p>La lealtad<\/p>\n<p><em>Claves para entender la relaci\u00f3n que tu marca crea con las personas en su d\u00eda a d\u00eda.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb positioning=\u00bbrelative\u00bb width=\u00bb100%\u00bb min_height=\u00bb400px\u00bb custom_css_main_element=\u00bbdisplay:flex;||width:100%;\u00bb custom_css_free_form=\u00bb.et_pb_code_inner{||  width:100%;||}\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bb\twidth: 50%;||  margin: 0 auto;||\tdisplay:flex;\u00bb custom_css_main_element_phone=\u00bbdisplay:flex;||width:100%;\u00bb]<\/p>\n<div id=\"lottie-animation-1\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; \" class=\"lottie-hero-deciphering\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"lottie-animation-2\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; opacity: 0; \" class=\"lottie-hero-deciphering\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/lottie-web\/5.9.6\/lottie.min.js\"><\/script><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    \/\/ Referencia a los contenedores<!-- [et_pb_line_break_holder] -->    const container1 = document.getElementById('lottie-animation-1');<!-- [et_pb_line_break_holder] -->    const container2 = document.getElementById('lottie-animation-2');<!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    \/\/ Primera animaci\u00f3n<!-- [et_pb_line_break_holder] -->    const anim1 = lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: container1,<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: false,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Hero_1.json'<!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    \/\/ Segunda animaci\u00f3n (inicialmente oculta)<!-- [et_pb_line_break_holder] -->    const anim2 = lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: container2,<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: false, \/\/ No reproducir autom\u00e1ticamente<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Hero_2.json'<!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    \/\/ Cuando termine la primera animaci\u00f3n, mostrar y reproducir la segunda<!-- [et_pb_line_break_holder] -->    anim1.addEventListener('complete', function() {<!-- [et_pb_line_break_holder] -->      \/\/ Configurar transiciones suaves para ambos contenedores<!-- [et_pb_line_break_holder] -->      container1.style.transition = 'opacity 0.5s ease';<!-- [et_pb_line_break_holder] -->      container2.style.transition = 'opacity 0.5s ease';<!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->      \/\/ Mostrar el segundo contenedor<!-- [et_pb_line_break_holder] -->      container2.style.opacity = '1';<!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->      \/\/ Ocultar el primer contenedor<!-- [et_pb_line_break_holder] -->      container1.style.opacity = '0';<!-- [et_pb_line_break_holder] -->      <!-- [et_pb_line_break_holder] -->      \/\/ Iniciar la segunda animaci\u00f3n<!-- [et_pb_line_break_holder] -->      anim2.play();<!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bbon|off|off\u00bb admin_label=\u00bbSection\u00bb module_class=\u00bbintro-block\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2025\/11\/hero-desktop.jpg\u00bb min_height=\u00bb70vh\u00bb min_height_tablet=\u00bbauto\u00bb min_height_phone=\u00bbauto\u00bb min_height_last_edited=\u00bbon|tablet\u00bb background_last_edited=\u00bbon|phone\u00bb background_image_tablet=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2025\/11\/hero-tablet.jpg\u00bb background_image_phone=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2025\/11\/hero-mobile.jpg\u00bb background_enable_image_tablet=\u00bbon\u00bb background_enable_image_phone=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row module_class=\u00bbsecond-section-deciphering\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb80%\u00bb 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lealtad dej\u00f3 de ser un simple programa de puntos: hoy es una estrategia de relaci\u00f3n que integra experiencias, datos y emociones a lo largo de todo el journey.<strong> Este reporte resume qu\u00e9 impulsa la lealtad, qu\u00e9 la erosiona y c\u00f3mo dise\u00f1arla de forma sostenible.<\/strong><\/p>\n<p>En un mercado saturado, competitivo y sensible al precio, la lealtad no existe para \u201cretener\u201d clientes, sino para construir relaciones capaces de resistir alternativas m\u00e1s econ\u00f3micas. <strong>Una lealtad s\u00f3lida genera ingresos recurrentes, impulsa la recomendaci\u00f3n<\/strong>, alimenta la data de primera mano y convierte a las marcas en opciones confiables y coherentes. Entender qu\u00e9 activa este v\u00ednculo \u2014y qu\u00e9 lo rompe\u2014 es clave para competir de forma sostenible.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bboff|on|on\u00bb admin_label=\u00bbSection\u00bb module_class=\u00bbintro-block\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/hero-mobile.jpg.webp\u00bb background_position=\u00bbcenter_right\u00bb background_horizontal_offset=\u00bb15%\u00bb min_height=\u00bb300px\u00bb height=\u00bb300px\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb 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(\/figma)--&gt;\"><\/span><span>La lealtad dej\u00f3 de ser un simple programa de puntos: hoy es una estrategia de relaci\u00f3n que integra experiencias, datos y emociones a lo largo de todo el journey.<strong> Este reporte resume qu\u00e9 impulsa la lealtad, qu\u00e9 la erosiona y c\u00f3mo dise\u00f1arla de forma sostenible.<\/strong><\/span><\/p>\n<p>En un mercado saturado, competitivo y sensible al precio, la lealtad no existe para \u201cretener\u201d clientes, sino para construir relaciones capaces de resistir alternativas m\u00e1s econ\u00f3micas. <strong>Una lealtad s\u00f3lida genera ingresos recurrentes, impulsa la recomendaci\u00f3n<\/strong>, alimenta la data de primera mano y convierte a las marcas en opciones confiables y coherentes. Entender qu\u00e9 activa este v\u00ednculo \u2014y qu\u00e9 lo rompe\u2014 es clave para competir de forma sostenible.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb admin_label=\u00bbSection\u00bb module_class=\u00bbsection-auto-mobile intro-block\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; width_tablet=\u00bb\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|phone\u00bb height_tablet=\u00bb50vh\u00bb height_phone=\u00bb80vh\u00bb height_last_edited=\u00bbon|phone\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb140px||||false|false\u00bb custom_padding_tablet=\u00bb54px||||false|false\u00bb custom_padding_phone=\u00bb50px||110px||false|false\u00bb custom_css_main_element=\u00bbdisplay:flex;\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; module_class=\u00bbflex-wrap-768&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb80%\u00bb width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb||||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbdisplay:flex;||align-items:center;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bbgcid-5ece7759-374b-4067-9dfc-cdc3f1795244&#8243; text_font_size=\u00bb24px\u00bb text_line_height=\u00bb35px\u00bb header_text_color=\u00bbgcid-5ece7759-374b-4067-9dfc-cdc3f1795244&#8243; width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{%22gcid-5ece7759-374b-4067-9dfc-cdc3f1795244%22:%91%22header_text_color%22,%22text_text_color%22%93}\u00bb]<\/p>\n<p><strong>El mapa de la lealtad<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La lealtad no es un estado fijo, sino un espectro que va de lo transaccional \u2014beneficios inmediatos como precio, conveniencia o recompensas\u2014 a lo emocional, donde surgen v\u00ednculos basados en confianza, identidad y pertenencia. Entre ambos polos conviven distintos tipos de relaci\u00f3n que las marcas pueden activar seg\u00fan su categor\u00eda y su audiencia.<\/p>\n<p>Este diagrama te permite explorar c\u00f3mo funcionan las estrategias de lealtad que establecen las marcas y c\u00f3mo se conectan los componentes y los ecosistemas que sostienen las relaciones duraderas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"circle-image\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<div class=\"circle-image__tooltip circle--1\"><!-- [et_pb_line_break_holder] -->  \t<i data-tippy-content=\"Estrategias que incentivan la lealtad a trav\u00e9s de la transacci\u00f3n mediante esfuerzos puntuales.\" data-placement=\"left\"><\/i><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" src=\"https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/tool-1.png\" \/><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"circle-image__tooltip circle--2\"><!-- [et_pb_line_break_holder] -->  \t<i data-tippy-content=\"Estrategias de vinculaci\u00f3n integral que buscan generar una relaci\u00f3n intr\u00ednseca y continua.\" data-placement=\"top\"><\/i><!-- [et_pb_line_break_holder] -->    <img decoding=\"async\" src=\"https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/tool-2.png\" \/><!-- [et_pb_line_break_holder] -->  <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb admin_label=\u00bbSection\u00bb module_class=\u00bbsection-auto-mobile intro-block\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; width_tablet=\u00bb\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|phone\u00bb height_tablet=\u00bb50vh\u00bb height_phone=\u00bb80vh\u00bb height_last_edited=\u00bbon|phone\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb140px||||false|false\u00bb custom_padding_tablet=\u00bb54px||||false|false\u00bb custom_padding_phone=\u00bb50px||110px||false|false\u00bb custom_css_main_element=\u00bbdisplay:flex;\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; module_class=\u00bbflex-wrap-768&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb80%\u00bb width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb||||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbdisplay:flex;||align-items:center;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bbgcid-5ece7759-374b-4067-9dfc-cdc3f1795244&#8243; text_font_size=\u00bb24px\u00bb text_line_height=\u00bb32px\u00bb header_text_color=\u00bbgcid-5ece7759-374b-4067-9dfc-cdc3f1795244&#8243; width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{%22gcid-5ece7759-374b-4067-9dfc-cdc3f1795244%22:%91%22header_text_color%22,%22text_text_color%22%93}\u00bb]<\/p>\n<p><strong>Lealtad transaccional vs Lealtad emocional<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La lealtad se construye a lo largo de todo el journey: desde el primer acercamiento hasta la post-venta. Cada etapa activa oportunidades distintas para crear valor\u2014ya sea funcional o emocional\u2014y cada decisi\u00f3n de dise\u00f1o influye en cu\u00e1nto se fortalece o se debilita la relaci\u00f3n con el usuario.<\/p>\n<p>Las <strong>relaciones paralelas<\/strong> act\u00faan en momentos espec\u00edficos del journey: suscripciones, modelos de pago, descuentos o recompensas que incentivan la transacci\u00f3n.<\/p>\n<p>Las <strong>relaciones transversales<\/strong> acompa\u00f1an el recorrido completo, integrando experiencias coherentes que conectan beneficio, servicio y significado.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"figure-hover-mode\"><!-- [et_pb_line_break_holder] -->  <button data-one><\/button><!-- [et_pb_line_break_holder] -->   <button data-two><\/button><!-- [et_pb_line_break_holder] -->  <\/p>\n<article class=\"figure-hover__info\" data-article-one><!-- [et_pb_line_break_holder] -->  <button class=\"figure-hover_close js-close-hover\"><\/button><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <\/p>\n<h4><!-- [et_pb_line_break_holder] -->        Transaccional<!-- [et_pb_line_break_holder] -->      <\/h4>\n<p><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->        La lealtad <strong>transaccional<\/strong> surge cuando las personas perciben beneficios claros y tangibles. Funciona bien para impulsar la repetici\u00f3n de compra, pero es fr\u00e1gil: si otra marca ofrece mejores incentivos, el v\u00ednculo se rompe r\u00e1pidamente.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <\/p>\n<h4><!-- [et_pb_line_break_holder] -->        Caracter\u00edsticas principales:<!-- [et_pb_line_break_holder] -->      <\/h4>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<ul><!-- [et_pb_line_break_holder] --><\/p>\n<li>Se motiva por recompensas inmediatas.<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Se construye con puntos, descuentos o promociones.<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Alta sensibilidad al precio y a la conveniencia.<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Es f\u00e1cil de replicar por la competencia.<\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/ul>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/article>\n<p><!-- [et_pb_line_break_holder] -->   <\/p>\n<article class=\"figure-hover__info\" data-article-two><!-- [et_pb_line_break_holder] -->  <button class=\"figure-hover_close js-close-hover\"><\/button><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <\/p>\n<h4><!-- [et_pb_line_break_holder] -->        Emocional<!-- [et_pb_line_break_holder] -->      <\/h4>\n<p><!-- [et_pb_line_break_holder] -->      <pee><!-- [et_pb_line_break_holder] -->    La lealtad <strong>emocional<\/strong> surge de v\u00ednculos afectivos y experiencias significativas. Es m\u00e1s profunda, m\u00e1s resistente y no depende de descuentos o beneficios econ\u00f3micos.<!-- [et_pb_line_break_holder] -->      <\/pee><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/p>\n<div><!-- [et_pb_line_break_holder] -->      <\/p>\n<h4><!-- [et_pb_line_break_holder] -->        Caracter\u00edsticas principales:<!-- [et_pb_line_break_holder] -->      <\/h4>\n<p><!-- [et_pb_line_break_holder] -->      <\/p>\n<ul><!-- [et_pb_line_break_holder] --><\/p>\n<li>Nace de la identificaci\u00f3n con la marca y valores compartidos.<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Fortalece la percepci\u00f3n de valor m\u00e1s all\u00e1 de lo tangible.<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Se adapta a los intereses y necesidades del usuario.<\/li>\n<p><!-- [et_pb_line_break_holder] --><\/p>\n<li>Es dif\u00edcil de replicar por otros competidores.<\/li>\n<p><!-- [et_pb_line_break_holder] -->      <\/ul>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] -->  <\/article>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb admin_label=\u00bbSection\u00bb module_class=\u00bbsection-auto-mobile intro-block\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; width_tablet=\u00bb\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|phone\u00bb height_tablet=\u00bb50vh\u00bb height_phone=\u00bb80vh\u00bb height_last_edited=\u00bbon|phone\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb140px||||false|false\u00bb custom_padding_tablet=\u00bb54px||||false|false\u00bb custom_padding_phone=\u00bb50px||110px||false|false\u00bb custom_css_main_element=\u00bbdisplay:flex;\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; module_class=\u00bbflex-wrap-768&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb80%\u00bb width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb||||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbdisplay:flex;||align-items:center;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bbgcid-5ece7759-374b-4067-9dfc-cdc3f1795244&#8243; text_font_size=\u00bb24px\u00bb text_line_height=\u00bb32px\u00bb header_text_color=\u00bbgcid-5ece7759-374b-4067-9dfc-cdc3f1795244&#8243; width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{%22gcid-5ece7759-374b-4067-9dfc-cdc3f1795244%22:%91%22header_text_color%22,%22text_text_color%22%93}\u00bb]<\/p>\n<p><strong>Relaci\u00f3n paralela:<\/strong><br \/><strong>Componentes de lealtad<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Los esfuerzos para generar lealtad suelen concentrarse <strong>en fases espec\u00edficas del Recorrido del Cliente (Journey Map)<\/strong>. Las marcas enfocan sus recursos en generar un v\u00ednculo particular en la etapa que consideran m\u00e1s cr\u00edtica o efectiva para la conversi\u00f3n y retenci\u00f3n de usuarios.<\/p>\n<p>Los ecosistemas de lealtad integran distintos componentes para acompa\u00f1ar al usuario en todo su journey. No se limitan a programas o suscripciones: buscan crear una relaci\u00f3n continua, transversal y coherente con la marca, presente en m\u00faltiples momentos de su vida.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2026\/04\/relacion.svg\u00bb title_text=\u00bbrelacion\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb max_width=\u00bb560px\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb admin_label=\u00bbSection\u00bb module_class=\u00bbsection-auto-mobile intro-block\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; width_tablet=\u00bb\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|phone\u00bb height_tablet=\u00bb50vh\u00bb height_phone=\u00bb80vh\u00bb height_last_edited=\u00bbon|phone\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb140px||||false|false\u00bb custom_padding_tablet=\u00bb54px||||false|false\u00bb custom_padding_phone=\u00bb50px||110px||false|false\u00bb custom_css_main_element=\u00bbdisplay:flex;\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; module_class=\u00bbflex-wrap-768&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb80%\u00bb width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb||||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbdisplay:flex;||align-items:center;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bbgcid-5ece7759-374b-4067-9dfc-cdc3f1795244&#8243; text_font_size=\u00bb24px\u00bb text_line_height=\u00bb32px\u00bb header_text_color=\u00bbgcid-5ece7759-374b-4067-9dfc-cdc3f1795244&#8243; width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{%22gcid-5ece7759-374b-4067-9dfc-cdc3f1795244%22:%91%22header_text_color%22,%22text_text_color%22%93}\u00bb]<\/p>\n<p><strong>Relaci\u00f3n transversal:<\/strong><br \/><strong>Ecosistemas de lealtad<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Los ecosistemas de lealtad pueden integrar diversos componentes de lealtad para generar una relaci\u00f3n intr\u00ednseca y transversal con el cliente.<\/p>\n<p>Estas estrategias buscan <strong>la vinculaci\u00f3n, integraci\u00f3n y atenci\u00f3n holistica durante todas las fases del journey<\/strong>. Esta aproximaci\u00f3n permite que la marca est\u00e9 presente en m\u00faltiples momentos de la vida del cliente, generando un v\u00ednculo mucho m\u00e1s cercano y consistente.<\/p>\n<p>Es importante precisar que la lealtad transversal no siempre requiere componentes como un programa de lealtad, una suscripci\u00f3n o un modelo de pago.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2026\/04\/transversal.svg\u00bb title_text=\u00bbtransversal\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb admin_label=\u00bbSection\u00bb module_id=\u00bbarquetipos\u00bb module_class=\u00bbh-scroll-section tipos-block\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; width_last_edited=\u00bboff|phone\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb1rem||||false|false\u00bb da_popup_slug=\u00bbarquetipos\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb positioning=\u00bbnone\u00bb z_index=\u00bb0&#8243; custom_padding=\u00bb||16px||false|false\u00bb custom_padding_tablet=\u00bb||40px||false|false\u00bb custom_padding_phone=\u00bb||24px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bbgcid-5ece7759-374b-4067-9dfc-cdc3f1795244&#8243; text_font_size=\u00bb24px\u00bb text_line_height=\u00bb32px\u00bb global_colors_info=\u00bb{%22gcid-5ece7759-374b-4067-9dfc-cdc3f1795244%22:%91%22text_text_color%22%93}\u00bb content__hover_enabled=\u00bboff|desktop\u00bb]<\/p>\n<p><span data-metadata=\"&lt;!--(figmeta)eyJmaWxlS2V5IjoidnZhRXlPYlF6R0VabnlLMGg0cmZWbiIsInBhc3RlSUQiOjEyMjkyNjczODYsImRhdGFUeXBlIjoic2NlbmUifQo=(\/figmeta)--&gt;\"><\/span><strong>Tipos de relaci\u00f3n<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00bboff|off|off\u00bb module_class=\u00bbshow-tablet\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La relaci\u00f3n entre las personas y las marcas se construye a partir de tres tipos de relaci\u00f3n: racional, emocional y mixta.<\/p>\n<p>Los componentes racionales aseguran lo funcional; los emocionales generan conexi\u00f3n y significado; y los mixtos combinan ambos para crear experiencias memorables.<\/p>\n<p>Entender c\u00f3mo interact\u00faan estos tipos de relaci\u00f3n permite ver qu\u00e9 nutre el v\u00ednculo, qu\u00e9 lo fortalece y qu\u00e9 diferencia realmente a una marca en la vida de las personas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text disabled_on=\u00bbon|on|off\u00bb module_class=\u00bbhide-tablet\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>La relaci\u00f3n entre las personas y las marcas se construye a partir de tres tipos de relaci\u00f3n: transaccional, emocional y mixta.<\/p>\n<p>Los componentes transaccionales aseguran lo funcional; los emocionales generan conexi\u00f3n y significado; y los mixtos combinan ambos para crear experiencias memorables.<\/p>\n<p>Entender c\u00f3mo interact\u00faan estos tipos de relaci\u00f3n permite ver qu\u00e9 nutre el v\u00ednculo, qu\u00e9 lo fortalece y qu\u00e9 diferencia realmente a una marca en la vida de las personas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00bbinit-h-scroll\u00bb module_class=\u00bbrow-h-scroll js-h-scroll\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; z_index=\u00bb2&#8243; width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code module_class=\u00bbcard-loyalty-item\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb link_option_url=\u00bb#track-1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"card-loyalty\"><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"lottie-box-item-1\" style=\"width: 100%; height: 280px; margin: 0 auto;\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script> document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-box-item-1'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_01.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3><!-- [et_pb_line_break_holder] -->    Calidad y eficacia del producto\/servicio<!-- [et_pb_line_break_holder] -->  <\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee class=\"card-loyalty__tag\"><!-- [et_pb_line_break_holder] -->    Transaccional<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->      Capacidad de la marca para ofrecer productos o servicios que cumplan consistentemente con lo prometido, garantizando funcionalidad y satisfacci\u00f3n en la relaci\u00f3n costo-beneficio.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] -->  <\/article>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code module_class=\u00bbcard-loyalty-item\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb link_option_url=\u00bb#track-2&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"card-loyalty\"><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"lottie-box-item-2\" style=\"width: 100%; height: 280px; margin: 0 auto;\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script> document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-box-item-2'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_02-1.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3><!-- [et_pb_line_break_holder] -->    Consistencia<!-- [et_pb_line_break_holder] -->  <\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  <pee class=\"card-loyalty__tag\"><!-- [et_pb_line_break_holder] -->    Transaccional<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->    Cumplimiento constante de la promesa de valor de la marca a lo largo del tiempo, reforzando la confianza del usuario.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] -->  <\/article>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code module_class=\u00bbcard-loyalty-item\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb link_option_url=\u00bb#track-3&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"card-loyalty\"><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"lottie-box-item-3\" style=\"width: 100%; height: 280px; margin: 0 auto;\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-box-item-3'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_03-1.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3><!-- [et_pb_line_break_holder] -->    Conveniencia<!-- [et_pb_line_break_holder] -->  <\/h3>\n<p><!-- [et_pb_line_break_holder] -->   <!-- [et_pb_line_break_holder] -->  <pee class=\"card-loyalty__tag\"><!-- [et_pb_line_break_holder] -->    Transaccional<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->    Facilidad de acceso, disponibilidad y simplicidad en los procesos que permiten al usuario mantener un v\u00ednculo fluido con la marca.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] -->  <\/article>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code module_class=\u00bbcard-loyalty-item\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb link_option_url=\u00bb#track-4&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"card-loyalty loyalty--color1\"><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"lottie-box-item-4\" style=\"width: 100%; height: 280px; margin: 0 auto;\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-box-item-4'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_04.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3><!-- [et_pb_line_break_holder] -->   Relevancia<!-- [et_pb_line_break_holder] -->  <\/h3>\n<p><!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->  <pee class=\"card-loyalty__tag\"><!-- [et_pb_line_break_holder] -->    Mixto<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] --> Capacidad de la marca para mantenerse significativa en la vida de las personas, adapt\u00e1ndose a sus necesidades cambiantes y al contexto social y cultural.<!-- [et_pb_line_break_holder] -->    <\/pee><!-- [et_pb_line_break_holder] -->  <\/article>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code module_class=\u00bbcard-loyalty-item\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb link_option_url=\u00bb#track-5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"card-loyalty loyalty--color1\"><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"lottie-box-item-5\" style=\"width: 100%; height: 280px; margin: 0 auto;\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-box-item-5'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_05.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3><!-- [et_pb_line_break_holder] -->   Adopci\u00f3n<!-- [et_pb_line_break_holder] -->  <\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  <pee class=\"card-loyalty__tag\"><!-- [et_pb_line_break_holder] -->    Mixto<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->Nivel de integraci\u00f3n de los productos o servicios de la marca en la rutina diaria de las personas, convirti\u00e9ndose en parte de sus h\u00e1bitos y estilo de vida.    <\/pee><!-- [et_pb_line_break_holder] -->  <\/article>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code module_class=\u00bbcard-loyalty-item\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb link_option_url=\u00bb#track-6&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"card-loyalty loyalty--color1\"><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"lottie-box-item-6\" style=\"width: 100%; height: 280px; margin: 0 auto;\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-box-item-6'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_06.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3><!-- [et_pb_line_break_holder] -->   Eficiencia en la experiencia<!-- [et_pb_line_break_holder] -->  <\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  <pee class=\"card-loyalty__tag\"><!-- [et_pb_line_break_holder] -->    Mixto<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->Calidad y diferenciaci\u00f3n del servicio o experiencia en cada punto de contacto, combinando lo funcional y lo emocional para generar interacciones memorables.   <\/pee><!-- [et_pb_line_break_holder] -->  <\/article>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code module_class=\u00bbcard-loyalty-item\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb link_option_url=\u00bb#track-7&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"card-loyalty loyalty--color1\"><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"lottie-box-item-7\" style=\"width: 100%; height: 280px; margin: 0 auto;\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-box-item-7'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_07.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3><!-- [et_pb_line_break_holder] -->Reconocimiento<!-- [et_pb_line_break_holder] -->  <\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  <pee class=\"card-loyalty__tag\"><!-- [et_pb_line_break_holder] -->    Mixto<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->Valoraci\u00f3n tangible o simb\u00f3lica hacia los usuarios frecuentes, expresada mediante beneficios, recompensas o gestos que los hacen sentirse apreciados y valorados.<\/pee><!-- [et_pb_line_break_holder] -->  <\/article>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code module_class=\u00bbcard-loyalty-item\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb link_option_url=\u00bb#track-8&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"card-loyalty loyalty--color2\"><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"lottie-box-item-8\" style=\"width: 100%; height: 280px; margin: 0 auto;\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-box-item-8'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_08-1.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3><!-- [et_pb_line_break_holder] -->Identidad<!-- [et_pb_line_break_holder] -->  <\/h3>\n<p><!-- [et_pb_line_break_holder] -->   <!-- [et_pb_line_break_holder] -->  <pee class=\"card-loyalty__tag\"><!-- [et_pb_line_break_holder] -->    Emocional<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->El grado en que una marca refleja el estilo de vida, aspiraciones o valores personales de los consumidores, funcionando como un espejo de qui\u00e9nes son o aspiran a ser.<\/pee><!-- [et_pb_line_break_holder] -->  <\/article>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code module_class=\u00bbcard-loyalty-item\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb link_option_url=\u00bb#track-9&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"card-loyalty loyalty--color2\"><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"lottie-box-item-9\" style=\"width: 100%; height: 280px; margin: 0 auto;\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-box-item-9'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_09.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3><!-- [et_pb_line_break_holder] -->Valores e impacto<!-- [et_pb_line_break_holder] -->  <\/h3>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <pee class=\"card-loyalty__tag\"><!-- [et_pb_line_break_holder] -->    Emocional<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->Alineaci\u00f3n de la marca con principios \u00e9ticos, sociales y ambientales significativos para los consumidores, generando confianza y legitimidad.<\/pee><!-- [et_pb_line_break_holder] -->  <\/article>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code module_class=\u00bbcard-loyalty-item\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb link_option_url=\u00bb#track-10&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div class=\"card-loyalty loyalty--color2\"><!-- [et_pb_line_break_holder] --><\/p>\n<div id=\"lottie-box-item-10\" style=\"width: 100%; height: 280px; margin: 0 auto;\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->  document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-box-item-10'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_10.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->  <\/p>\n<article><!-- [et_pb_line_break_holder] -->    <\/p>\n<h3><!-- [et_pb_line_break_holder] -->Familiaridad<!-- [et_pb_line_break_holder] -->  <\/h3>\n<p><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  <pee class=\"card-loyalty__tag\"><!-- [et_pb_line_break_holder] -->    Emocional<!-- [et_pb_line_break_holder] -->  <\/pee><!-- [et_pb_line_break_holder] -->    <pee><!-- [et_pb_line_break_holder] -->V\u00ednculo emocional que surge de la cercan\u00eda y continuidad en el tiempo, generando confianza y seguridad.<\/pee><!-- [et_pb_line_break_holder] -->  <\/article>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb admin_label=\u00bbSection\u00bb module_class=\u00bboportunidades-block\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; width_last_edited=\u00bboff|desktop\u00bb height_tablet=\u00bb50vh\u00bb height_phone=\u00bb80vh\u00bb height_last_edited=\u00bboff|desktop\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb140px||||false|false\u00bb custom_padding_tablet=\u00bb54px||||false|false\u00bb custom_padding_phone=\u00bb50px||110px||false|false\u00bb custom_css_main_element=\u00bbdisplay:flex;\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; module_class=\u00bbrow-flex-top\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb80%\u00bb width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb||||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbdisplay:flex;||align-items:center;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bbgcid-5ece7759-374b-4067-9dfc-cdc3f1795244&#8243; text_font_size=\u00bb24px\u00bb text_line_height=\u00bb32px\u00bb header_text_color=\u00bbgcid-5ece7759-374b-4067-9dfc-cdc3f1795244&#8243; width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{%22gcid-5ece7759-374b-4067-9dfc-cdc3f1795244%22:%91%22header_text_color%22,%22text_text_color%22%93}\u00bb]<\/p>\n<p><strong>\u00bfC\u00f3mo se construye y se fortalece la lealtad? (Do\u2019s)<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La lealtad surge cuando las experiencias mezclan lo funcional con lo emocional. No basta con ofrecer valor, eficiencia o claridad: las personas permanecen cuando una marca tambi\u00e9n genera sorpresa, cercan\u00eda, confianza y pertenencia.<\/p>\n<p>Estas cuatro emociones son las que fortalecen la relaci\u00f3n a lo largo del tiempo y pueden activarse en distintos momentos del journey. Aqu\u00ed mostramos c\u00f3mo distintas marcas lo han logrado.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_tabs module_id=\u00bbdos\u00bb module_class=\u00bbtab-content-card js-tab-content\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_tab title=\u00bbSorpresa\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li><strong>INNOVACI\u00d3N Y DIVERSIFICACI\u00d3N \u00daTIL (SAMSUNG)<\/strong>\n<ul>\n<li>Supera expectativas con tecnolog\u00eda confiable y funciones \u00fatiles que mejoran la vida cotidiana del usuario.<em>\u201cMe sorprendi\u00f3 lo avanzado de su refri, tiene gran tecnolog\u00eda y funciona incre\u00edblemente bien\u201d.<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>LA OFERTA SUPERA LAS EXPECTATIVAS (3B)<\/strong>\n<ul>\n<li>Sorprende con variedad, buena calidad y precios accesibles que ofrecen m\u00e1s de lo esperado.<em>\u201cSiempre encuentro productos buen\u00edsimos y baratos, incluso gourmet\u201d.<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>RECOMPENSAS INESPERADAS (PHILADELPHIA)<\/strong>\n<ul>\n<li>Premia con detalles y recompensas sorpresivas que fortalecen la conexi\u00f3n y fidelidad del cliente.<em>\u201cMe regalaron un Philadelphia extra y fue un detalle que no esperaba\u201d.<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_tab][et_pb_tab title=\u00bbCercan\u00eda\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li><strong>PERSONALIZACI\u00d3N DE LA OFERTA (AMAZON)<\/strong>\n<ul>\n<li>Personaliza recomendaciones con base en h\u00e1bitos de compra, facilitando la experiencia y fortaleciendo la relaci\u00f3n con cliente.<em>\u201cCada vez me conoce mejor, siempre me sugieren justo lo que necesito\u201d.<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>ATENCI\u00d3N HUMANA, EMP\u00c1TICA Y CERCANA (BANCO AZTECA)<\/strong>\n<ul>\n<li>Ofrece atenci\u00f3n directa y emp\u00e1tica, resolviendo dudas con amabilidad y generando confianza a trav\u00e9s de trato humano.<em>\u201cSiempre me tratan con respeto y ayudan a resolver r\u00e1pido mis dudas, eso se aprecia\u201d.<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>PRESENTAR LA OFERTA ANTES DE LA COMPRA (WALMART)<\/strong>\n<ul>\n<li>Brinda facilidades para probar productos antes de comprar, ayudando a tomar decisiones seguras y acertadas.<em>\u201cPude probarlo antes de comprar y me convenci\u00f3, eso da confianza\u201d.<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_tab][et_pb_tab title=\u00bbConfianza\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li><strong>BALANCE VALOR &lt;-&gt; COSTO (MOTOROLA)<\/strong>\n<ul>\n<li>Ofrece tecnolog\u00eda confiable y durable a precios accesibles, generando confianza por su desempe\u00f1o y calidad comprobada.\n<p><em>\u201cMi Motorola lleva a\u00f1os funcionando perfecto; me da lo que promete sin fallar\u201d.<\/em><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>TRANSPARENCIA INCLUSO ANTE FALLAS O ERRORES<\/strong>\n<ul>\n<li>Las marcas que reconocen fallas y comunican con honestidad fortalecen la confianza y mantienen relaciones duraderas.\n<p><em>\u201cMe gusta cuando admiten errores y explican qu\u00e9 har\u00e1n, me da tranquilidad\u201d.<\/em><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>SOLUCIONES R\u00c1PIDAS Y EFECTIVAS (AMAZON\/WALMART)<\/strong>\n<ul>\n<li>Resuelven incidencias de forma \u00e1gil y emp\u00e1tica, ofreciendo reemplazos o reembolsos sin trabas para mantener la satisfacci\u00f3n.\n<p><em>\u201cTuve un problema y lo solucionaron enseguida, sin rodeos ni pretextos. Muy confiables\u201d.<\/em><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>DISPONIBILIDAD CONSTANTE<br \/>(OXXO)<\/strong>\n<ul>\n<li>Cumple su promesa de conveniencia al estar siempre disponible, ofreciendo soluciones pr\u00e1cticas en cualquier momento.\n<p><em>\u201cSiempre hay un Oxxo abierto cuando lo necesito, incluso de madrugada\u201d.<\/em><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>CALIDAD QUE NO FALLA (ADIDAS)<\/strong>\n<ul>\n<li>Mantiene altos est\u00e1ndares en cada producto, demostrando durabilidad y consistencia que generan fidelidad a largo plazo.\n<p><em>\u201cMis tenis Adidas me han durado a\u00f1os, siempre conf\u00edo en su calidad y comodidad\u201d.<\/em><\/p>\n<p><em><\/em><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_tab][et_pb_tab title=\u00bbPertenencia\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li><strong>ESCUCHA ACTIVA Y ACCIONABLE (MOVISTAR)<\/strong>\n<ul>\n<li>Recoge y aplica la retroalimentaci\u00f3n de sus clientes para mejorar servicios, reforzando la confianza y el sentido de pertenencia.<em>\u201cMe escucharon y corrigieron el problema r\u00e1pido, se nota que valoran lo que opinamos\u201d.<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>COHERENCIA CON LOS VALORES (ECOLANA)<\/strong>\n<ul>\n<li>Su prop\u00f3sito ambiental aut\u00e9ntico conecta con consumidores que buscan marcas responsables y alineadas con sus principios.<em>\u201cMe identifico con su compromiso ecol\u00f3gico, siento que compartimos la misma visi\u00f3n\u201d.<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>RECONOCIMIENTO GENUINO AL CLIENTE (AMAZON)<\/strong>\n<ul>\n<li>Valora la lealtad de sus usuarios con beneficios personalizados y una atenci\u00f3n que hace sentir apreciado.<em>\u201cSiempre me hacen sentir importante, como si realmente conocieran mis h\u00e1bitos.\u201d<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>COMUNIDAD CON IDENTIDAD COMPARTIDA (VOLKSWAGEN)<\/strong>\n<ul>\n<li>Cumple su promesa de conveniencia al estar siempre disponible, ofreciendo soluciones pr\u00e1cticas en cualquier momento.<em>\u201cSiempre hay un Oxxo abierto cuando lo necesito, incluso de madrugada\u201d.<\/em><strong><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbPopup &#8211; #track-1&#8243; module_id=\u00bbtrack-1&#8243; module_class=\u00bbpopup&#8211;block popup\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbtrack-1&#8243; da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue100 text-40 text-bold \u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Calidad y eficacia del producto\/servicio<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code module_class=\u00bblottie-block-modal\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#d3fcff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div id=\"lottie-single-1\" class=\"lottie-single\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script> document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-single-1'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_01.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbTipo de motivaci\u00f3n\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul class=\"line-stats\">\n<li class=\"active\" data-tippy-content=\"Transaccional\" data-placement=\"bottom\">Level1<\/li>\n<li>Level2<\/li>\n<li>Level3<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbPilar Fundamental\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Capacidad de la marca para ofrecer productos o servicios que cumplan consistentemente con lo prometido, garantizando funcionalidad y satisfacci\u00f3n en la relaci\u00f3n costo-beneficio.<\/p>\n<ul>\n<li>La relaci\u00f3n costo-beneficio debe ser justa y percibirse como superior frente a otras alternativas.<\/li>\n<li>Este pilar es la base de cualquier relaci\u00f3n: si la calidad o eficacia fallan, el v\u00ednculo dif\u00edcilmente se sostiene, incluso aunque existan otros pilares involucrados.<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbEjemplos\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<b><span style=\"color: #D3FCFF!important;\">Tecnolog\u00eda y electrodom\u00e9sticos:<\/span> <\/b><b>Samsung, <\/b><span style=\"font-weight: 400;\">por su desempe\u00f1o estable y fiabilidad a trav\u00e9s de los a\u00f1os cr\u00edticos de uso.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b><span style=\"color: #D3FCFF!important;\">Streaming:<\/span> <\/b><b>Spotify, <\/b><span style=\"font-weight: 400;\">por su eficacia t\u00e9cnica sin interrupciones en momentos cr\u00edticos de uso.<\/span>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbPopup &#8211; #track-2&#8243; module_id=\u00bbtrack-2&#8243; module_class=\u00bbpopup&#8211;block popup\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbtrack-2&#8243; da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue100 text-40 text-bold \u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Consistencia<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code module_class=\u00bblottie-block-modal\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#d3fcff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div id=\"lottie-single-2\" class=\"lottie-single\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script> document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-single-2'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_02-1.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbTipo de motivaci\u00f3n\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul class=\"line-stats\">\n<li class=\"active\" data-tippy-content=\"Transaccional\" data-placement=\"bottom\">Level1<\/li>\n<li>Level2<\/li>\n<li>Level3<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbPilar Fundamental\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Cumplimiento constante de la promesa de valor de la marca a lo largo del tiempo, reforzando la confianza del usuario.<\/p>\n<ul>\n<li>La consistencia genera credibilidad y fortalece la relaci\u00f3n.<\/li>\n<li>No se limita al producto: incluye comunicaci\u00f3n, servicio y experiencia.<\/li>\n<li>La inconsistencia (errores recurrentes o mensajes contradictorios) da\u00f1a la confianza acumulada.<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbEjemplos\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<b><span style=\"color: #D3FCFF!important;\">Cadenas de cafeter\u00edas:<\/span><\/b><b> Starbucks,<\/b><span style=\"font-weight: 400;\"> que garantiza la misma calidad, sabor y experiencia de servicio en cualquiera de sus sucursales a nivel global.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><b><span style=\"color: #D3FCFF!important;\">Tiendas de conveniencia:<\/span> <\/b><b>OXXO o 7-Eleven, <\/b><span style=\"font-weight: 400;\">donde la consistencia en el inventario y la disposici\u00f3n de la tienda refuerza la confianza del usuario en su rutina diaria.<\/span>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbPopup &#8211; #track-3&#8243; module_id=\u00bbtrack-3&#8243; module_class=\u00bbpopup&#8211;block popup\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbtrack-3&#8243; da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue100 text-40 text-bold \u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Conveniencia<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code module_class=\u00bblottie-block-modal\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#d3fcff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div id=\"lottie-single-3\" class=\"lottie-single\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script> document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-single-3'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_03-1.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbTipo de motivaci\u00f3n\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul class=\"line-stats\">\n<li class=\"active\" data-tippy-content=\"Transaccional\" data-placement=\"bottom\">Level1<\/li>\n<li>Level2<\/li>\n<li>Level3<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbPilar Fundamental\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Facilidad de acceso, disponibilidad y simplicidad en los procesos que permiten al usuario mantener un v\u00ednculo fluido con la marca.<\/p>\n<ul>\n<li>Acceso r\u00e1pido, proximidad y usabilidad son claves para<br \/>el v\u00ednculo.<\/li>\n<li>Si la conveniencia se pierde, las personas migran a opciones m\u00e1s pr\u00e1cticas.<\/li>\n<li>A menudo, la conveniencia se refuerza con la familiaridad, generando relaciones m\u00e1s duraderas.<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbEjemplos\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<b><span style=\"color: #D3FCFF!important;\">Delivery:<\/span> <\/b><b>Uber Eats o Rappi, <\/b><span style=\"font-weight: 400;\">por su rapidez, facilidad de pago y accesibilidad en un solo clic.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b><span style=\"color: #D3FCFF!important;\">Supermercados:<\/span><\/b><b> Walmart, <\/b><span style=\"font-weight: 400;\">por sus ubicaciones estrat\u00e9gicas y una plataforma de compra en l\u00ednea que simplifica la compra.<\/span>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbPopup &#8211; #track-4&#8243; module_id=\u00bbtrack-4&#8243; module_class=\u00bbpopup&#8211;block block&#8211;color1 popup\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbtrack-4&#8243; da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue1 text-40 text-bold \u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Relevancia<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code module_class=\u00bblottie-block-modal\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#67cdd5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div id=\"lottie-single-4\" class=\"lottie-single\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script> document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-single-4'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_04.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbTipo de motivaci\u00f3n\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul class=\"line-stats\">\n<li >Level1<\/li>\n<li class=\"active\" data-tippy-content=\"Mixto\" data-placement=\"bottom\">Level2<\/li>\n<li>Level3<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbPilar Fundamental\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Capacidad de la marca para mantenerse significativa en la vida de las personas, adapt\u00e1ndose a sus necesidades cambiantes y al contexto social y cultural.<\/p>\n<ul>\n<li>Una marca debe evolucionar junto con sus usuarios; si no se adapta, pierde relevancia.<\/li>\n<li>La relevancia implica innovaci\u00f3n constante y diversificaci\u00f3n de oferta.<\/li>\n<li>Cuando la marca deja de ser significativa, deja de ser elegida, sin importar su historia o trayectoria.<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbEjemplos\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<b><span style=\"color: #67CDD5 !important;\">Streaming:<\/span><\/b><b> Netflix, <\/b><span style=\"font-weight: 400;\">al integrar videojuegos en su plataforma para diversificar su oferta frente a la saturaci\u00f3n del mercado.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b><span style=\"color: #67CDD5 !important;\">Tecnolog\u00eda:<\/span><\/b><b> Sony, <\/b><span style=\"font-weight: 400;\">que pas\u00f3 de los reproductores f\u00edsicos al ecosistema de PlayStation, manteni\u00e9ndose significativa para nuevas generaciones de usuarios.<\/span>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbPopup &#8211; #track-5&#8243; module_id=\u00bbtrack-5&#8243; module_class=\u00bbpopup&#8211;block block&#8211;color1 popup\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbtrack-5&#8243; da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue1 text-40 text-bold \u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Adopci\u00f3n<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code module_class=\u00bblottie-block-modal\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#67cdd5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div id=\"lottie-single-5\" class=\"lottie-single\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script> document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-single-5'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_05.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbTipo de motivaci\u00f3n\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul class=\"line-stats\">\n<li >Level1<\/li>\n<li class=\"active\" data-tippy-content=\"Mixto\" data-placement=\"bottom\">Level2<\/li>\n<li>Level3<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbPilar Fundamental\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Nivel de integraci\u00f3n de los productos o servicios de la marca en la rutina diaria de las personas, convirti\u00e9ndose en parte de sus h\u00e1bitos y estilo de vida.<\/p>\n<ul>\n<li>Ocurre cuando una marca se vuelve indispensable en la rutina.<\/li>\n<li>Los productos que resuelven necesidades cotidianas con valor funcional tienden a consolidarse.<\/li>\n<li>La adopci\u00f3n refuerza la lealtad al generar un h\u00e1bito dif\u00edcil de sustituir.<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbEjemplos\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<b><span style=\"color: #67CDD5 !important;\">Comunicaci\u00f3n:<\/span> <\/b><b>WhatsApp, <\/b><span style=\"font-weight: 400;\">por ser una herramienta indispensable e integrada totalmente en la rutina social.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b><span style=\"color: #67CDD5 !important;\">Entretenimiento:<\/span> <\/b><b>Spotify,<\/b><span style=\"font-weight: 400;\"> como la plataforma de uso diario que se ha convertido en un h\u00e1bito dif\u00edcil de sustituir.<\/span>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbPopup &#8211; #track-6&#8243; module_id=\u00bbtrack-6&#8243; module_class=\u00bbpopup&#8211;block block&#8211;color1 popup\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbtrack-6&#8243; da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue1 text-40 text-bold \u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Eficiencia en la experiencia<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code module_class=\u00bblottie-block-modal\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#67cdd5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div id=\"lottie-single-6\" class=\"lottie-single\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script> document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-single-6'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_06.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbTipo de motivaci\u00f3n\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul class=\"line-stats\">\n<li >Level1<\/li>\n<li class=\"active\" data-tippy-content=\"Mixto\" data-placement=\"bottom\">Level2<\/li>\n<li>Level3<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbPilar Fundamental\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Calidad y diferenciaci\u00f3n del servicio o experiencia en cada punto de contacto, combinando lo funcional y lo emocional para generar interacciones memorables.<\/p>\n<ul>\n<li>Una experiencia fluida y satisfactoria refuerza la preferencia.<\/li>\n<li>La diferenciaci\u00f3n puede darse en atenci\u00f3n, ambiente o personalizaci\u00f3n.<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbEjemplos\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<b><span style=\"color: #67CDD5 !important;\">Retail de Belleza:<\/span> <\/b><b>Sephora,<\/b><span style=\"font-weight: 400;\"> por su experiencia omnicanal donde la tecnolog\u00eda en tienda (pruebas virtuales) y la asesor\u00eda experta agilizan la compra de forma personalizada.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b><span style=\"color: #67CDD5 !important;\">Banca Digital:<\/span> <\/b><b>Nu (Nubank), <\/b><span style=\"font-weight: 400;\">por eliminar la burocracia con una interfaz intuitiva y resolutiva que rompe con la fricci\u00f3n de la banca tradicional.<\/span>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbPopup &#8211; #track-7&#8243; module_id=\u00bbtrack-7&#8243; module_class=\u00bbpopup&#8211;block block&#8211;color1 popup\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbtrack-7&#8243; da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue1 text-40 text-bold \u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Reconocimiento<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code module_class=\u00bblottie-block-modal\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#67cdd5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div id=\"lottie-single-7\" class=\"lottie-single\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script> document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-single-7'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_07.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbTipo de motivaci\u00f3n\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul class=\"line-stats\">\n<li >Level1<\/li>\n<li class=\"active\" data-tippy-content=\"Mixto\" data-placement=\"bottom\">Level2<\/li>\n<li>Level3<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbPilar Fundamental\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Valoraci\u00f3n tangible o simb\u00f3lica hacia los usuarios frecuentes, expresada mediante beneficios, recompensas o gestos que los hacen sentirse apreciados y valorados.<\/p>\n<ul>\n<li>Combina reconocimiento funcional (beneficios, descuentos, programas de puntos) y emocional (trato preferente, atenci\u00f3n personalizada).<\/li>\n<li>Fortalece la reciprocidad y motiva la permanencia.<\/li>\n<li>La falta de reconocimiento genera desinter\u00e9s o desgaste.<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbEjemplos\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<b><span style=\"color: #67CDD5 !important;\">Programas de lealtad:<\/span> <\/b><b>Nike Membership, <\/b><span style=\"font-weight: 400;\">que ofrece acceso anticipado a lanzamientos exclusivos y entrenamientos personalizados, recompensando la actividad f\u00edsica del usuario.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b><span style=\"color: #67CDD5 !important;\">Experiencias VIP:<\/span> <\/b><b> American Express, <\/b><span style=\"font-weight: 400;\">por ofrecer trato preferente, acceso a salas exclusivas y gestos de valoraci\u00f3n que refuerzan el estatus del usuario.<\/span>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbPopup &#8211; #track-8&#8243; module_id=\u00bbtrack-8&#8243; module_class=\u00bbpopup&#8211;block block&#8211;color2 popup\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbtrack-8&#8243; da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue1 text-40 text-bold \u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Identidad<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code module_class=\u00bblottie-block-modal\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#3d7b80&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div id=\"lottie-single-8\" class=\"lottie-single\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script> document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-single-8'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_08-1.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbTipo de motivaci\u00f3n\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul class=\"line-stats\">\n<li>Level1<\/li>\n<li >Level2<\/li>\n<li class=\"active\" data-tippy-content=\"Emocional\" data-placement=\"bottom\">Level3<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbPilar Fundamental\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>El grado en que una marca refleja el estilo de vida, aspiraciones o valores personales de los consumidores, funcionando como un espejo de qui\u00e9nes son o aspiran a ser.<\/p>\n<ul>\n<li>Las personas proyectan en las marcas su identidad y aspiraciones.<\/li>\n<li>Quienes tienen un estilo de vida definido se identifican con m\u00e1s fuerza con marcas que reflejan esos valores.<\/li>\n<li>Las marcas con un componente aspiracional se vuelven s\u00edmbolos de estatus o metas personales.<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbEjemplos\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<b><span style=\"color: #3D7B80 !important;\">Marcas especializadas:<\/span> <\/b> <span style=\"font-weight: 400;\">Comunidades en torno a <\/span><b>Apple, Tesla o Harley-Davidson,<\/b><span style=\"font-weight: 400;\"> donde el uso de la marca refuerza una identidad compartida y un sentido de pertenencia.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><span style=\"color: #3D7B80 !important;\">Marcas premium:<\/span>\u00a0 <\/b><b>Michael Kors, o Bang &amp; Olufsen,<\/b><span style=\"font-weight: 400;\"> que funcionan como s\u00edmbolos de estatus y metas personales alcanzadas.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>&nbsp;[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbPopup &#8211; #track-9&#8243; module_id=\u00bbtrack-9&#8243; module_class=\u00bbpopup&#8211;block block&#8211;color2 popup\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbtrack-9&#8243; da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue1 text-40 text-bold \u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Valores e impacto<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code module_class=\u00bblottie-block-modal\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#3d7b80&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div id=\"lottie-single-9\" class=\"lottie-single\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script> document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-single-9'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_09.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbTipo de motivaci\u00f3n\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul class=\"line-stats\">\n<li>Level1<\/li>\n<li >Level2<\/li>\n<li class=\"active\" data-tippy-content=\"Emocional\" data-placement=\"bottom\">Level3<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbPilar Fundamental\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Alineaci\u00f3n de la marca con principios \u00e9ticos, sociales y ambientales significativos para los consumidores, generando confianza y legitimidad.<\/p>\n<ul>\n<li>Los usuarios esperan que las marcas act\u00faen con responsabilidad y coherencia.<\/li>\n<li>La falta de autenticidad en estos temas puede percibirse como oportunismo.<\/li>\n<li>La honestidad y coherencia refuerzan la confianza y construyen v\u00ednculos duraderos.<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbEjemplos\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<b><span style=\"color: #3D7B80 !important;\">Marca premium:<\/span> <\/b><b>Patagonia, <\/b><span style=\"font-weight: 400;\">por su activismo ambiental y un modelo de negocio que prioriza la sostenibilidad, visibilizando este compromiso ante sus usuarios.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b><span style=\"color: #3D7B80 !important;\">Belleza y cuidado personal:<\/span> <\/b><b>Natura, <\/b><span style=\"font-weight: 400;\">por sus procesos certificados y el uso de ingredientes de comercio justo, reforzando la confianza a trav\u00e9s de la transparencia.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbPopup &#8211; #track-10&#8243; module_id=\u00bbtrack-10&#8243; module_class=\u00bbpopup&#8211;block block&#8211;color2 popup\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; da_is_popup=\u00bbon\u00bb da_popup_slug=\u00bbtrack-10&#8243; da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb||40px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-blue1 text-40 text-bold \u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2>Familiaridad<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code module_class=\u00bblottie-block-modal\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#3d7b80&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<div id=\"lottie-single-10\" class=\"lottie-single\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script> document.addEventListener('DOMContentLoaded', function() {<!-- [et_pb_line_break_holder] -->    lottie.loadAnimation({<!-- [et_pb_line_break_holder] -->      container: document.getElementById('lottie-single-10'),<!-- [et_pb_line_break_holder] -->      renderer: 'svg',<!-- [et_pb_line_break_holder] -->      loop: true,<!-- [et_pb_line_break_holder] -->      autoplay: true,<!-- [et_pb_line_break_holder] -->      path: 'https:\/\/gerundio.mx\/wp-content\/uploads\/2025\/12\/Micro_10.json' <!-- [et_pb_line_break_holder] -->    });<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbTipo de motivaci\u00f3n\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul class=\"line-stats\">\n<li>Level1<\/li>\n<li >Level2<\/li>\n<li class=\"active\" data-tippy-content=\"Emocional\" data-placement=\"bottom\">Level3<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbPilar Fundamental\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>V\u00ednculo emocional que surge de la cercan\u00eda y continuidad en el tiempo, generando confianza y seguridad.<\/p>\n<ul>\n<li>Se construye a partir de experiencias repetidas o de marcas presentes desde la infancia.<\/li>\n<li>Tambi\u00e9n puede nacer de objetos o rituales cotidianos que evocan recuerdos.<\/li>\n<\/ul>\n<p>[\/et_pb_blurb][et_pb_blurb title=\u00bbEjemplos\u00bb use_icon=\u00bbon\u00bb module_class=\u00bbstats-text\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<b><span style=\"color: #3D7B80 !important;\">Alimentos y bebidas:<\/span> <\/b><b>Marcas como Kellogg&#8217;s o Coca-Cola,<\/b><span style=\"font-weight: 400;\"> consumidas desde la infancia, que evocan recuerdos personales y generan un v\u00ednculo de confianza generacional.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b><span style=\"color: #3D7B80 !important;\">Cuidado del hogar:<\/span> <\/b><b>Zote o Vick VapoRub,<\/b><span style=\"font-weight: 400;\"> productos asociados a rituales cotidianos y tradiciones familiares.<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>&nbsp;[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|tablet\u00bb admin_label=\u00bbSection\u00bb module_class=\u00bbmetodologia-block\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; width_last_edited=\u00bboff|desktop\u00bb height_tablet=\u00bb50vh\u00bb height_phone=\u00bb80vh\u00bb height_last_edited=\u00bboff|desktop\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb||||false|false\u00bb custom_margin_last_edited=\u00bboff|desktop\u00bb custom_padding=\u00bb140px||||false|false\u00bb custom_padding_tablet=\u00bb48px||48px||true|false\u00bb custom_padding_phone=\u00bb32px||32px||true|false\u00bb custom_css_main_element=\u00bbdisplay:flex;\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; module_class=\u00bbrow-flex-top\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb80%\u00bb width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb||||false|false\u00bb custom_margin_phone=\u00bb0px||0px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbdisplay:flex;||align-items:center;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bbgcid-5ece7759-374b-4067-9dfc-cdc3f1795244&#8243; text_font_size=\u00bb24px\u00bb header_text_color=\u00bbgcid-5ece7759-374b-4067-9dfc-cdc3f1795244&#8243; width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{%22gcid-5ece7759-374b-4067-9dfc-cdc3f1795244%22:%91%22header_text_color%22,%22text_text_color%22%93}\u00bb]<\/p>\n<p><span data-metadata=\"&lt;!--(figmeta)eyJmaWxlS2V5IjoidnZhRXlPYlF6R0VabnlLMGg0cmZWbiIsInBhc3RlSUQiOjE0NzQwNzk3OTgsImRhdGFUeXBlIjoic2NlbmUifQo=(\/figmeta)--&gt;\"><\/span><strong>\u00bfC\u00f3mo se pierde la lealtad? (Don\u2019ts)<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>La lealtad se fractura cuando la experiencia deja de sentirse justa, segura o congruente. Esto puede ocurrir por detonantes funcionales \u2014como fallas, mal servicio o falta de innovaci\u00f3n\u2014 o por detonantes emocionales, como sentirse ignorado, decepcionado o traicionado por la marca.<\/p>\n<p>El reporte identifica seis detonantes emocionales que sintetizan estos quiebres: desinter\u00e9s, exclusi\u00f3n, decepci\u00f3n, traici\u00f3n, miedo y desalineaci\u00f3n de valores. No son fallas en s\u00ed mismas, sino las emociones que surgen cuando una acci\u00f3n o decisi\u00f3n de la marca rompe la confianza.<\/p>\n<p>Reconocerlos permite anticipar puntos de quiebre y dise\u00f1ar experiencias que protejan el v\u00ednculo.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_tabs module_id=\u00bbdont\u00bb module_class=\u00bbtab-content-card js-tab-content tab&#8211;cancel\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_tab title=\u00bbDesinter\u00e9s \/  Indiferencia\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li><strong>FALTA DE RECONOCIMIENTO<br \/>(BANCO)<\/strong>\n<ul>\n<li>\n<p>La marca descuida la relaci\u00f3n a largo plazo al no reconocer la lealtad ni ofrecer beneficios diferenciados.<\/p>\n<p><em>\u201cLlevo a\u00f1os con ellos y nunca he sentido que valoren mi preferencia o permanencia\u201d.<\/em><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>FALTA DE INTER\u00c9S GENUINO<\/strong>\n<ul>\n<li>\n<p>Muestran poca empat\u00eda y seguimiento, limitando la experiencia a interacciones transaccionales sin atenci\u00f3n personalizada.<\/p>\n<p><em>\u201cSolo buscan vender, no se preocupan por ayudar o escuchar realmente\u201d.<\/em><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>P\u00c9RDIDA DE PROP\u00d3SITO<\/strong><br \/><strong>(E-COMMERCE)<\/strong>\n<ul>\n<li>\n<p>La marca prioriza conveniencia sobre v\u00ednculo emocional, generando desconexi\u00f3n y p\u00e9rdida de afinidad con el usuario.<\/p>\n<p><em>\u201cEra mi favorita, pero ya no siento lo mismo. Se volvi\u00f3 una m\u00e1s\u201d.<\/em><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_tab][et_pb_tab title=\u00bbExclusi\u00f3n\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li><strong>DESALINEACI\u00d3N CON VALORES (REFRESQUERA)<\/strong>\n<ul>\n<li>\n<p>Acciones o discursos percibidos como contradictorios generan distancia con consumidores que esperaban coherencia y compromiso social.<\/p>\n<p><em>\u201cSent\u00ed que su campa\u00f1a no reflejaba lo que dicen promover, fue decepcionante\u201d.<\/em><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>FALTA DE EMPAT\u00cdA<br \/>(MODA)<\/strong>\n<ul>\n<li>\n<p>La marca proyecta exclusividad y distancia, sin conectar emocionalmente ni mostrar sensibilidad hacia distintos p\u00fablicos.<\/p>\n<p><em>\u201cParece que su comunicaci\u00f3n solo habla a cierto tipo de personas, no a todos\u201d.<\/em><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>ACCESO LIMITADO Y TRATO DESIGUAL (JOYER\u00cdA)<\/strong>\n<ul>\n<li>\n<p>Su servicio diferenciado genera la percepci\u00f3n de favoritismo y barreras para ciertos segmentos de clientes.<\/p>\n<p><em>\u201cSent\u00ed que solo atend\u00edan bien a quienes gastan m\u00e1s, no a todos\u201d.<\/em><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_tab][et_pb_tab title=\u00bbDecepci\u00f3n\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li><strong>OFERTA OBSOLETA <\/strong><strong>(SUPERMERCADO)<\/strong>\n<ul>\n<li>La falta de actualizaci\u00f3n o innovaci\u00f3n en la oferta genera desinter\u00e9s y p\u00e9rdida de relevancia para el cliente.<em>\u201cSiempre venden lo mismo, ya no encuentro novedades ni razones para renovar mi membres\u00eda\u201d.<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>MALA EXPERIENCIA DE SERVICIO (TELEFON\u00cdA)<\/strong>\n<ul>\n<li>El servicio deficiente y la falta de respuesta ante problemas generan frustraci\u00f3n y p\u00e9rdida de confianza en la marca.<em>\u201cLlam\u00e9 varias veces y nadie resolvi\u00f3 mi problema, sent\u00ed que simplemente no les import\u00f3\u201d.<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>AUMENTOS INJUSTIFICADOS DE PRECIO (SUPERMERCADO)<\/strong>\n<ul>\n<li>El incremento de precios sin mejora en la calidad o servicio produce descontento y percepci\u00f3n de abuso.<em>\u201cSubieron los precios sin avisar ni ofrecer nada nuevo, me decepcion\u00f3 totalmente\u201d.<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>P\u00c9RDIDA DE CALIDAD <\/strong><strong>(COMIDA R\u00c1PIDA)<\/strong>\n<ul>\n<li>\n<p class=\"p1\">La disminuci\u00f3n en la calidad percibida deteriora la confianza y reduce la lealtad del consumidor. <em>\u201cAntes sab\u00eda mejor, ahora todo se siente m\u00e1s gen\u00e9rico y descuidado\u201d.<\/em><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_tab][et_pb_tab title=\u00bbTraici\u00f3n\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li><strong>INCUMPLIMIENTO DE LA OFERTA (MODA)<\/strong>\n<ul>\n<li>La marca no cumpli\u00f3 su promesa de calidad y durabilidad, deteriorando la confianza construida con el cliente.<em>\u201cEl producto se da\u00f1\u00f3 en semanas, lo cambiaron, pero ya no conf\u00edo en la marca\u201d.<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>OFERTA ENGA\u00d1OSA\u00a0 (E-COMMERCE)<\/strong>\n<ul>\n<li>La experiencia no coincidi\u00f3 con lo prometido en l\u00ednea, generando sensaci\u00f3n de fraude y p\u00e9rdida de confianza.<em>\u201cNunca recib\u00ed mi pedido ni respuesta, sent\u00ed que simplemente me estafaron\u201d.<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_tab][et_pb_tab title=\u00bbMiedo\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<ul>\n<li><strong>AFECTACI\u00d3N A LAS PERSONAS (HIGIENE)<\/strong>\n<ul>\n<li>Noticias y rumores sobre riesgos a la salud generaron desconfianza y evitaron la recompra de sus productos.<em>\u201cDej\u00e9 de usar sus productos porque escuch\u00e9 que pod\u00edan ser malos para la salud\u201d.<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_tab][\/et_pb_tabs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbSection\u00bb module_class=\u00bbbanner-center-content\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2025\/11\/bottom-hero.jpg\u00bb height=\u00bb530px\u00bb height_tablet=\u00bb530px\u00bb height_phone=\u00bb400px\u00bb height_last_edited=\u00bbon|phone\u00bb background_last_edited=\u00bbon|phone\u00bb background_image_tablet=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2025\/11\/bottom-hero-2.jpg\u00bb background_image_phone=\u00bbhttps:\/\/gerundio.mx\/wp-content\/uploads\/2025\/11\/bottom-hero-3.jpg\u00bb background_enable_image_tablet=\u00bbon\u00bb background_enable_image_phone=\u00bbon\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#465fff\u00bb max_width=\u00bb600px\u00bb module_alignment=\u00bbright\u00bb custom_padding=\u00bb24px|24px|24px|24px|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span data-metadata=\"&lt;!--(figmeta)eyJmaWxlS2V5IjoiUHFiZ1MwTWUxN1hraGw0eHpFOFhIMiIsInBhc3RlSUQiOjgyMDA4MDE0NCwiZGF0YVR5cGUiOiJzY2VuZSJ9Cg==(\/figmeta)--&gt;\"><\/span><strong>La lealtad no es un programa, es una relaci\u00f3n<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bboff|on|on\u00bb admin_label=\u00bbSection\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#465fff\u00bb custom_padding=\u00bb32px||32px||true|false\u00bb da_disable_devices=\u00bboff|off|off\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbtext-white\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#465fff\u00bb module_alignment=\u00bbleft\u00bb custom_padding=\u00bb0px|0px|0px|0px|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2><span data-metadata=\"&lt;!--(figmeta)eyJmaWxlS2V5IjoiUHFiZ1MwTWUxN1hraGw0eHpFOFhIMiIsInBhc3RlSUQiOjgyMDA4MDE0NCwiZGF0YVR5cGUiOiJzY2VuZSJ9Cg==(\/figmeta)--&gt;\"><\/span><strong>La lealtad no es un programa, es una relaci\u00f3n<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|tablet\u00bb admin_label=\u00bbSection\u00bb module_class=\u00bbbottom-block-action\u00bb _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; z_index=\u00bb0&#8243; custom_margin=\u00bb||||false|false\u00bb custom_margin_tablet=\u00bb||||false|false\u00bb custom_margin_phone=\u00bb||||false|false\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb8em||8em||false|false\u00bb custom_padding_tablet=\u00bb6rem||60px||false|false\u00bb custom_padding_phone=\u00bb1rem||||false|false\u00bb custom_css_main_element=\u00bbz-index:0&#8243; da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; module_class=\u00bbrow-double\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text module_class=\u00bbfix-mb0-mobile\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bbgcid-5ece7759-374b-4067-9dfc-cdc3f1795244&#8243; text_font_size=\u00bb24px\u00bb text_line_height=\u00bb32px\u00bb custom_margin=\u00bb||48px||false|false\u00bb custom_margin_tablet=\u00bb||48px||false|false\u00bb custom_margin_phone=\u00bb||24px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{%22gcid-5ece7759-374b-4067-9dfc-cdc3f1795244%22:%91%22text_text_color%22%93}\u00bb]<\/p>\n<p><strong>Descarga el reporte completo<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; module_class=\u00bbrow-double\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb0px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb z_index=\u00bb1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span data-metadata=\"&lt;!--(figmeta)eyJmaWxlS2V5IjoidnZhRXlPYlF6R0VabnlLMGg0cmZWbiIsInBhc3RlSUQiOjExMzU0MDQzMywiZGF0YVR5cGUiOiJzY2VuZSJ9Cg==(\/figmeta)--&gt;\"><\/span>El reporte Descifrando: Lealtad revela que la lealtad no depende de puntos o descuentos, sino de conexiones emocionales y experiencias que realmente importan. Con modelos y hallazgos claros, muestra c\u00f3mo las personas eligen, permanecen y se relacionan con las marcas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_text_color=\u00bb#FFFFFF\u00bb z_index=\u00bb1&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span data-metadata=\"&lt;!--(figmeta)eyJmaWxlS2V5IjoidnZhRXlPYlF6R0VabnlLMGg0cmZWbiIsInBhc3RlSUQiOjExMzU0MDQzMywiZGF0YVR5cGUiOiJzY2VuZSJ9Cg==(\/figmeta)--&gt;\"><\/span>La lealtad se construye con consistencia, personalizaci\u00f3n y relevancia; cuando eso falta, las marcas solo compiten por atenci\u00f3n. Descifrando es una gu\u00eda para dise\u00f1ar relaciones que perduren.<\/p>\n<p>[\/et_pb_text][et_pb_button url_new_window=\u00bbon\u00bb button_text=\u00bbDESCARGAR EL REPORTE COMPLETO\u00bb button_alignment=\u00bbleft\u00bb module_id=\u00bbbutton-forminator-fourth\u00bb module_class=\u00bbjs-download-report\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb16px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bbRGBA(255,255,255,0)\u00bb button_border_width=\u00bb1px\u00bb button_border_color=\u00bb#FFFFFF\u00bb button_border_radius=\u00bb49px\u00bb button_use_icon=\u00bboff\u00bb custom_css_main_element=\u00bb  @media (max-width: 768px) {||    width:100%;||    text-align:center;||      ||  }\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbSection\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#232323&#8243; z_index=\u00bb100&#8243; custom_padding=\u00bb0px||0px||true|false\u00bb da_disable_devices=\u00bboff|off|off\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb da_is_popup=\u00bboff\u00bb da_exit_intent=\u00bboff\u00bb da_has_close=\u00bbon\u00bb da_alt_close=\u00bboff\u00bb da_dark_close=\u00bboff\u00bb da_not_modal=\u00bbon\u00bb da_is_singular=\u00bboff\u00bb da_with_loader=\u00bboff\u00bb da_has_shadow=\u00bbon\u00bb][et_pb_row _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||0px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_code _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<div id=\"modal-formulario-lealtad\" class=\"modal-personalizado\"><!-- [et_pb_line_break_holder] -->    <\/p>\n<div class=\"modal-contenido\"><!-- [et_pb_line_break_holder] -->        <span class=\"cerrar-modal\">\u00d7<\/span><!-- [et_pb_line_break_holder] -->        <\/p>\n<div id=\"contenedor-formulario\"><!-- [et_pb_line_break_holder] -->         <div class=\"forminator-ui forminator-custom-form forminator-custom-form-10040 forminator-design--default  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-10040\" data-uid=\"6a3464b6adc27\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-10040\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-10040 forminator-design--default  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"10040\"\n\t\t\t\t data-color-option=\"theme\" data-design=\"default\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"6a3464b6adc27\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"html-1\" class=\"forminator-field-html forminator-col forminator-col-12  title-forminator-descifrando\"><div class=\"forminator-field forminator-merge-tags\" data-field=\"html-1\"><p>Para poder descargar el reporte, es necesario que completes el formulario<\/p><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_6a3464b6adc27\" id=\"forminator-field-name-1_6a3464b6adc27-label\" class=\"forminator-label\">Nombre<\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"Tu nombre completo\" id=\"forminator-field-name-1_6a3464b6adc27\" class=\"forminator-input forminator-name--field\" aria-required=\"false\" autocomplete=\"name\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_6a3464b6adc27\" id=\"forminator-field-email-1_6a3464b6adc27-label\" class=\"forminator-label\">Correo electr\u00f3nico<\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"tucorreo@email.com\" id=\"forminator-field-email-1_6a3464b6adc27\" class=\"forminator-input forminator-email--field\" data-required=\"\" aria-required=\"false\" autocomplete=\"email\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"name-2\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-2_6a3464b6adc27\" id=\"forminator-field-name-2_6a3464b6adc27-label\" class=\"forminator-label\">Empresa<\/label><input type=\"text\" name=\"name-2\" value=\"\" placeholder=\"Empresa en la que trabajas\" id=\"forminator-field-name-2_6a3464b6adc27\" class=\"forminator-input forminator-name--field\" aria-required=\"false\" autocomplete=\"name\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"select-1\" class=\"forminator-field-select forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-form-10040__field--select-1_6a3464b6adc27\" id=\"forminator-form-10040__field--select-1_6a3464b6adc27-label\" class=\"forminator-label\">\u00bfC\u00f3mo nos encontraste?<\/label><select  id=\"forminator-form-10040__field--select-1_6a3464b6adc27\" class=\"forminator-select--field forminator-select2 forminator-select2-multiple\" data-required=\"\" name=\"select-1\" data-default-value=\"\" data-hidden-behavior=\"zero\" data-placeholder=\"Seleccionar\" data-search=\"false\" data-search-placeholder=\"Seleccionar\" data-checkbox=\"false\" data-allow-clear=\"false\" aria-labelledby=\"forminator-form-10040__field--select-1_6a3464b6adc27-label\"><option value=\"\"  >Seleccionar<\/option><option value=\"one\"  data-calculation=\"0\">Google<\/option><option value=\"LinkedIn\"  data-calculation=\"0\">LinkedIn<\/option><option value=\"Instagram\"  data-calculation=\"0\">Instagram<\/option><option value=\"Otro\"  data-calculation=\"0\">Otro<\/option><\/select><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"text-1\" class=\"forminator-field-text forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-text-1_6a3464b6adc27\" id=\"forminator-field-text-1_6a3464b6adc27-label\" class=\"forminator-label\">Especifica c\u00f3mo nos encontraste<\/label><input type=\"text\" name=\"text-1\" value=\"\" placeholder=\"\" id=\"forminator-field-text-1_6a3464b6adc27\" class=\"forminator-input forminator-name--field\" data-required=\"\" \/><\/div><\/div><\/div><div class=\"forminator-row\" style=\"margin: 0;\"><div id=\"captcha-1\" class=\"forminator-field-captcha  forminator-col-12 \"><div class=\"forminator-captcha-left forminator-g-recaptcha recaptcha-invisible\" data-theme=\"light\" data-badge=\"bottomright\" data-sitekey=\"6LfZH6kcAAAAAKMOVBNH1A5KmI-fFJvmHh1RL3es\" data-size=\"invisible\"><\/div> <\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit btn btn--type2 btn-black\">DESCARGAR REPORTE<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"bb298f6e60\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/pages\/9904\" \/><input type=\"hidden\" name=\"form_id\" value=\"10040\"><input type=\"hidden\" name=\"page_id\" value=\"9904\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/gerundio.mx\/en\/descifrando-la-lealtad\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La lealtad Claves para entender la relaci\u00f3n que tu marca crea con las personas en su d\u00eda a d\u00eda.\u00bfPor qu\u00e9 la lealtad importa hoy? La lealtad dej\u00f3 de ser un simple programa de puntos: hoy es una estrategia de relaci\u00f3n que integra experiencias, datos y emociones a lo largo de todo el journey. 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