Gerund + Engine
How to embrace modernization while remaining professional?
Giving a new face to Engen’s digital channel
Services
- Experience & Interaction
Challenge
Engen is a leading financial company in the Mexican market, specialized in the corporate finance industry.
As part of a digital transformation effort, and with the intention of reaching new audiences of different sizes, Engen was looking to give its website a modern touch and restructure the information available on it.
Solution
By analyzing their user experience and through a user-centered design exercise, we evolved their site's structure, transforming it into an intuitive, organized webpage with an architecture that will allow it to grow and logically incorporate future initiatives.
Additionally, we've given the site a new focus, transforming it from a mere informational portal into a conversion channel. This includes strategic calls to action, forms for quoting, and lead automation to drive sales.
We gave the site a fresh and technological identity through our own iconography and a palette of striking and current colors. Thus, we gave the brand a modern face without leaving aside its institutional essence to position it for new clients.
Engen now has one more tool to contribute to its digital transformation and continue building the positioning it seeks today and in the future.
Impact
- Intuitive and organized website
- Portal focused on user conversion
- Lead automation
Learning
“Understanding the changing needs of both the business and its users, we managed to build an intuitive, organized, and scalable experience for the future, without losing sight of the brand's professionalism.’
