Brand and Communication Strategist

Eduardo Gutiérrez

Eduardo Gutiérrez Villarreal

“I like stories and the way we can use words to tell them. I always seek to learn and contribute, do my bit in each project to help build fascinating brands.”

Chilango, a soccer player and half a liberal, Eduardo grew up with many concerns and a desire to understand why things are the way they are. From a young age, he found in books and movies more questions than answers, but at the same time a great passion for creating and telling stories.

Bad at studying but a lover of school, during high school Eduardo spent his summers in rural communities in the center and south of the country, teaching adults to read and write. Later, he began his studies in Communication, Advertising, and Cinema.

Since 2017, he has been dedicated to strategic brand consulting and creative writing, working in different agencies where he has carried out research, strategy, communication, and naming projects for national and international clients.

He currently works as a Brand and Communication Strategist at Gerundio, where he aims to help brands find the story they want to tell about themselves and narrate it in the best possible way.

To date, Eduardo still doesn’t understand why things are the way they are and, in fact, now he has many more doubts than certainties (he doesn’t understand, for example, why portraits are written in the third person). What he does know is that things work out better when you work as a team and that when it comes to help, it’s always better to be first in line.